The Difference Between Branding and Marketing Explained in Simple Terms
If you run a business in Nigeria, especially if you’re a small business owner, you’ve probably heard people use “branding” and “marketing” as if they mean the same thing. Some say, “We need to do branding so people will buy.” Others say, “We need marketing to build our brand.” Read more about Business So, […]
The Importance of Consistent Branding Across Social Media Platforms
When people come across your brand on Instagram, Twitter, Facebook, TikTok, LinkedIn, or YouTube, they should instantly know it’s you. That’s the power of consistent branding. It’s not just about using the same logo or colours. It’s about presenting a unified identity, no matter where people find you online. In a digital space filled […]
Branding: A Business Strategy Tool for Building Powerful Brands
If you’ve ever wondered how customers view a particular company and how to change your customers’ perception of your company, the answer is branding. In today’s competitive business world, branding is a strategic tool which differentiates a business from its competitors and determines the way it’s perceived by its target audience. Building a powerful […]
How to Use Instagram to Build Your Brand’s Visual Identity
First impressions matter, and on Instagram, your brand’s visual identity is everything. Instagram is a highly visual platform, making it the perfect place to establish and build your brand’s visual identity. With over a billion active users, it offers brands the opportunity to connect with potential customers through compelling visuals that tell a story. […]
How to Build a Personal Brand Online for Nigerians
Building a personal brand online has become a vital strategy for professionals, entrepreneurs, and creatives seeking to stand out. With over 109 million internet users in 2023, according to Statista, and a thriving social media ecosystem, Nigerians have unprecedented opportunities to craft their online identities. This article explores practical steps to establish a personal brand […]
The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
As a business owner, to ensure you can stand out in the highly competitive marketplace, you need to find ways to differentiate yourself and capture the attention of your target audience. One of the most effective ways to achieve this is through branding. Branding goes beyond just creating a logo or choosing a colour […]
What is a White Label? Benefits and How It Works
Imagine you’ve started a small tech company and are eager to offer tech products and solutions to businesses and individuals using your brand. You’re passionate about technology but lack the resources to develop every software and product you need from scratch. What if I told you there’s a way to offer high-quality products under […]
Apply for the Global Entrepreneurship Festival Competition
If you are an early-stage enterprise interested in taking your venture to the global stage and gaining funds to upscale your operations, apply for the Global Entrepreneurship Festival Competition and stand a chance of winning grants in the $20,000 funding available as well as other forms of business support, mentorship, branding, and marketing. Read […]
Branding and Marketing: What Sets Them Apart and Why It Matters
If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing […]
Top 10 Tips for Successfully Rebranding Your Business
Rebranding a business can be a powerful way to refresh your image, attract new customers, and stay relevant in a competitive market. However, it requires careful planning and execution to be successful. Here are the top 10 tips for successfully rebranding your business. Read more about Business Understand Why You’re Rebranding Before you start […]
The Importance of Visual Consistency in Social Media Branding
Visual consistency is a crucial element in social media branding. Studies show that consistent brand presentation across all platforms increases revenue by up to 23%. This statistic underscores the importance of maintaining a uniform visual identity to enhance brand recognition, build trust, and foster a loyal following. When users encounter consistent visuals, they can […]
5 Things You Should Do Before Changing Your Business Logo
Whether you’re planning to refresh your logo or redo it, a good deal of thought has to go into the move. You want your new brand look to impress and attract the public. This takes smart strategy and execution; including paying attention to things other than the form, hue and font of your new […]
The Power of Storytelling in Marketing and Branding
In the dynamic and ever-evolving world of marketing and branding, the ability to capture and hold an audience’s attention is paramount. Amidst the noise of countless advertisements and messages bombarding consumers every day, brands must find ways to cut through the clutter and forge meaningful connections with their target audience. Storytelling has emerged as […]
The Power of Personal Branding: Building Your Professional Identity
In today’s competitive job market and professional landscape, personal branding has become more important than ever. Your brand is a reflection of who you are, what you stand for, and the value you bring to the table. It’s how you differentiate yourself from others and position yourself as a unique and valuable asset in […]
Personal Branding Summit: The Power of AI in Personal Branding
The Personal Branding Summit is back for its 4th edition. The theme for this year’s edition is “THE RISE OF AI”. This conference is about showing you how to take your brand to new heights by harnessing the power of artificial intelligence in your branding strategies. Great speakers like Haomi Worgwu, Faith Fetaru, Dr […]
Personal Branding Summit: The Rise of Artificial Intelligence (AI)
In the realm of personal branding, the rise of Artificial Intelligence (AI) is catalyzing a profound transformation, revolutionizing the way individuals present themselves and connect with their audience. This synergy of human essence and technological prowess is shaping a new era in the art of self-presentation. Read more about Business Get ready for an […]