Archives Tag: Branding

BUSINESS

The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out

April 19, 2022

  As a business owner, to ensure you can stand out in the highly competitive marketplace, you need to find ways to differentiate yourself and capture the attention of your target audience. One of the most effective ways to achieve this is through branding. Branding goes beyond just creating a logo or choosing a colour … Continue reading The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out

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BUSINESS

What is a White Label? Benefits and How It Works

April 19, 2022

  Imagine you’ve started a small tech company and are eager to offer tech products and solutions to businesses and individuals using your brand. You’re passionate about technology but lack the resources to develop every software and product you need from scratch. What if I told you there’s a way to offer high-quality products under … Continue reading What is a White Label? Benefits and How It Works

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Opportunities

Apply for the Global Entrepreneurship Festival Competition

April 19, 2022

  If you are an early-stage enterprise interested in taking your venture to the global stage and gaining funds to upscale your operations, apply for the Global Entrepreneurship Festival Competition and stand a chance of winning grants in the $20,000 funding available as well as other forms of business support, mentorship, branding, and marketing. Read … Continue reading Apply for the Global Entrepreneurship Festival Competition

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BUSINESS

Branding and Marketing: What Sets Them Apart and Why It Matters

April 19, 2022

  If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing … Continue reading Branding and Marketing: What Sets Them Apart and Why It Matters

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BUSINESS

Top 10 Tips for Successfully Rebranding Your Business

April 19, 2022

  Rebranding a business can be a powerful way to refresh your image, attract new customers, and stay relevant in a competitive market. However, it requires careful planning and execution to be successful. Here are the top 10 tips for successfully rebranding your business. Read more about Business Understand Why You’re Rebranding Before you start … Continue reading Top 10 Tips for Successfully Rebranding Your Business

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Social Media

The Importance of Visual Consistency in Social Media Branding

April 19, 2022

  Visual consistency is a crucial element in social media branding. Studies show that consistent brand presentation across all platforms increases revenue by up to 23%. This statistic underscores the importance of maintaining a uniform visual identity to enhance brand recognition, build trust, and foster a loyal following. When users encounter consistent visuals, they can … Continue reading The Importance of Visual Consistency in Social Media Branding

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BUSINESS

5 Things You Should Do Before Changing Your Business Logo

April 19, 2022

  Whether you’re planning to refresh your logo or redo it, a good deal of thought has to go into the move. You want your new brand look to impress and attract the public. This takes smart strategy and execution; including paying attention to things other than the form, hue and font of your new … Continue reading 5 Things You Should Do Before Changing Your Business Logo

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BUSINESS

The Power of Storytelling in Marketing and Branding

April 19, 2022

  In the dynamic and ever-evolving world of marketing and branding, the ability to capture and hold an audience’s attention is paramount. Amidst the noise of countless advertisements and messages bombarding consumers every day, brands must find ways to cut through the clutter and forge meaningful connections with their target audience. Storytelling has emerged as … Continue reading The Power of Storytelling in Marketing and Branding

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BUSINESS

The Power of Personal Branding: Building Your Professional Identity

April 19, 2022

  In today’s competitive job market and professional landscape, personal branding has become more important than ever. Your brand is a reflection of who you are, what you stand for, and the value you bring to the table. It’s how you differentiate yourself from others and position yourself as a unique and valuable asset in … Continue reading The Power of Personal Branding: Building Your Professional Identity

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BUSINESS TECH

Personal Branding Summit: The Power of AI in Personal Branding

April 19, 2022

  The Personal Branding Summit is back for its 4th edition. The theme for this year’s edition is “THE RISE OF AI”.  This conference is about showing you how to take your brand to new heights by harnessing the power of artificial intelligence in your branding strategies. Great speakers like Haomi Worgwu, Faith Fetaru, Dr … Continue reading Personal Branding Summit: The Power of AI in Personal Branding

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BUSINESS TECH

Personal Branding Summit: The Rise of Artificial Intelligence (AI)

April 19, 2022

  In the realm of personal branding, the rise of Artificial Intelligence (AI) is catalyzing a profound transformation, revolutionizing the way individuals present themselves and connect with their audience. This synergy of human essence and technological prowess is shaping a new era in the art of self-presentation. Read more about Business Get ready for an … Continue reading Personal Branding Summit: The Rise of Artificial Intelligence (AI)

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BUSINESS

5 Strategies for Crafting a Powerful Personal Brand

April 19, 2022

  Your brand isn’t just your logo or tagline – it’s you. As an entrepreneur, your brand is your most vital asset, attracting clients, investors, and collaborators all drawn to your expertise, values, and unique charisma. But building a powerful personal brand isn’t about self-promotion; it’s about crafting a narrative that establishes you as a … Continue reading 5 Strategies for Crafting a Powerful Personal Brand

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BUSINESS

A Deep Dive into Branding Strategies in Nigeria

April 19, 2022

  In the global marketplace, the power of branding is undeniable. Brands aren’t merely logos or slogans; they are the embodiment of a company’s identity. They shape perception, drive consumer loyalty, and ultimately influence purchasing decisions. In Nigeria, a country with a diverse cultural landscape and a rapidly growing consumer market, branding takes on unique … Continue reading A Deep Dive into Branding Strategies in Nigeria

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BUSINESS

Personal Branding Improves Your Networking Skills 

April 19, 2022

  One way to improve your networking skills is to focus on personal branding – the practice of creating a unique image and reputation for yourself in your professional community. Read more about Business Networking, when done tactfully, can help you achieve professional success. When you build valuable relationships with others in your industry, you … Continue reading Personal Branding Improves Your Networking Skills 

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BUSINESS

6 Steps to Build Your Personal and Professional Brands

April 19, 2022

  Building your personal and professional brand is essential in today’s fast-paced and competitive world. This is especially true if you are active in the formal business space, which is perpetually saturated with individuals and corporate organizations battling to get the attention of their target market. A strong brand can help you stand out from … Continue reading 6 Steps to Build Your Personal and Professional Brands

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