Social Media

Social Media Accounts To Follow: 5 Nigerian Online Communities For Mothers

From time immemorial, women have always formed tribes and close-knit relationships among themselves. It is even more evident in this day and age when technology has fostered the emergence of virtual communities that anyone can join at the click of

Social Media Influencer Of The Week: Otto Orondaam

While many invest their time and resources solely on themselves, some choose to spend these resources for the good of humanity. One of such individuals that embody the ideals of humanitarianism is Otto Orondaam, founder of Slum2School. Young and passionate,

Social Media Marketing Tips: 5 Steps To Creating A Good Content Marketing Plan

1. Have Clear Goals And Objectives When you set clear goals and objectives for whatever you’re trying to achieve in your business, you’re able to plan effectively and prioritise the most important aspects of your content marketing campaigns. The first

Websites We Love: Klasha

Klasha, a fast-fashion retailer company, started in 2017 to cater to women aged 18-28 in Nigeria, Ghana, Francophone countries, and more countries in Africa. The company was founded by Jessica Anuna, a young entrepreneur with a background in e-commerce, fashion,

Social Media Accounts To Follow: Meet The Nigerians Who Made The Forbes Africa New Wealth Creators List

In 2019, Forbes Africa released a new list called New Wealth Creators. The list features 20 women across Africa – five from Nigeria – who have made significant impact in their respective sectors.  According to Forbes Africa, this list shows that “… money

Social Media Influencer Of The Week: Odunayo Eweniyi

Just a few years ago, Odunayo Eweniyi was a graduate fresh out of Covenant University. It didn’t take her time to launch her own tech company. Today, she is one of the cofounders of one of Nigeria’s fast-rising tech companies,

Social Media Marketing Tips: 4 Ways Social Listening Can Help You Promote Your Business

Social listening refers to the way in which businesses monitor conversations on social media about their industries and apply what they have learned in promoting their business. This enables them to retain customers, build trust, and satisfy their demands effectively.

Social Media Accounts To Follow: 10 Fashion Designers You Should Follow In 2020 | Part 2

A few weeks ago, we looked at some of the best fashion designers who have put Nigeria on the map. Here are more of such individuals: Duro Olowu Based in London, Duro Olowu’s brand thrives on his unique and colourful

Social Media Influencer Of The Week: Ola Brown

Ola Brown is the founder of Flying Doctors, West Africa’s first homegrown air ambulance service. As a medical doctor and helicopter pilot, Ola Brown established the service to bring quality health care to trauma victims in Nigeria. Nigeria is one

Social Media Marketing Tips: 5 More Instagram Analytics Tools To Boost Your Online Growth In 2020

In order to succeed with your marketing campaigns on Instagram, you need to be conversant with your metrics: what hashtags to use, when to post, what to post and so on. There are a large number of tools that can

Social Media Accounts To Follow: 4 Male Fitness And Wellness Coaches To Follow

While staying fit and getting in shape is a necessity for everyone, it can be quite difficult maintaining this lifestyle especially when you don’t have access to a fitness regimen. This is where the importance of a fitness and wellness

Websites We Love: Korapay

Payments will always be a big deal for many individuals and businesses in Nigeria. In fact, the World Bank ranks Nigeria as the largest remittance recipient in Sub-Saharan Africa and the sixth-largest among lower-middle-income countries. Despite this, making online payments

Social Media Influencer Of The Week: John Obidi

Africa is witnessing a time in history when a generation of young individuals is rising up to bring greatness to the continent and liberate it from the shackles of poverty. One such individual is John Obidi who, at 32, has

Social Media Marketing Tips: 4 Ways You Can Start Out On Social Media As A Newbie

Oftentimes new businesses on social media are faced with a paradox: they are eager to be on a platform – social media – where they can promote their brands and reach a large number of people in no time but

Social Media Accounts To Follow: 10 Fashion Designers You Should Follow In 2020 | Part 1

Fashion has fast become a booming industry in Nigeria and Africa as a whole. That is why it is worth looking at some of the fashion designers who have done exploits and have been recognized for their trailblazing work in

Social Media Influencer Of The Week: Temie Giwa Tunbosun

Temie Giwa Tunbosun is the founder of One Percent Project, a platform that encourages the culture of blood donation among young people, and LifeBank, the first fully-digital blood bank in the world. As an individual passionate about the health sector

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