Social Media

How to Grow Your Business on Instagram in 2025

  Instagram has a large contingent of users from Nigeria. One source indicates that well over 12 million Nigerians are on the platform. They utilise it for various reasons—keeping up with the lives of friends, getting updates about celebrities, and

Selling Handmade Crafts on Facebook Marketplace from Rural Nigeria

  Handmade crafts are a cornerstone of Nigeria’s cultural heritage and economy, particularly in rural areas where they provide livelihoods and preserve traditional skills. Artisans in these regions create diverse products, from textiles and pottery to jewellery and woodwork, contributing

Social Media Marketing for Nigerian Mobile Apps and Tech Startups

  For mobile apps and tech startups in Nigeria, social media isn’t just a tool; it’s your first user acquisition channel, customer service platform, and brand voice rolled into one. With the right strategy, a lean startup can compete with

How to Use Instagram Reels to Boost Engagement with Nigerian Audiences

  Instagram Reels has become one of the most effective tools for boosting engagement, telling stories fast, and reaching new Nigerian audiences. From comedy and fashion to business tips and personal branding, Reels is where discovery happens. But getting people

The Role of Social Media in Shaping Nigerian Fashion Trends

  Fashion in Nigeria has always been bold, expressive, and rooted in culture. But today, social media is the new runway. Platforms like Instagram, TikTok, Twitter, and even Facebook are no longer just for updates; they’re driving what people wear,

Promoting Nigerian Food Brands on Social Media

  From suya stands in Abuja to pepper soup joints in Port Harcourt, Nigerian food is rich, diverse, and full of flavour. But for Nigerian food brands to grow beyond their physical locations, they need more than great taste; they

How Nigerian Educational Institutions Use Social Media

  Social media has become one of the most important tools for Nigerian educational institutions trying to reach new students. Gone are the days when recruitment relied solely on flyers, radio jingles, or word of mouth. Today, secondary schools, universities,

Leveraging Social Media for Political Advocacy and Awareness in Nigeria

  In Nigeria, social media has grown into more than just a place for entertainment or connection; it’s a tool for political action. Young Nigerians, in particular, are using platforms like Twitter (X), Instagram, TikTok, and Facebook to demand change,

The Role of Visual Storytelling in Nigerian Social Media Marketing

  In Nigeria’s fast-paced digital space, grabbing attention is not enough. You need to hold it, spark emotion, and drive action. That is where visual storytelling comes in. From short Instagram Reels to punchy TikTok skits, colourful carousels to simple

The Role of User-Generated Content in Modern Social Media Marketing 

  In modern social media marketing, user-generated content has become one of the most powerful tools for building trust, creating community, and growing brand visibility. Instead of relying solely on branded adverts, businesses now encourage their customers to share their

Master Naija Slang with Social-Listening Tools

  If your brand is marketing in Nigeria, you can’t ignore Naija slang. Words like “wahala,” “chop,” “abi,” and “no wahala” are more than just casual talk; they’re part of how people connect, joke, express emotions, and even make decisions

The Impact of Social Media Algorithms on Content Strategy 

  Every post on social media is competing for attention, and what gets seen is heavily influenced by algorithms. Whether it’s Instagram, TikTok, Facebook, Twitter, or YouTube, these platforms use data-driven systems to decide which content appears on a user’s

Why Social Media Influencers are More Than Just a Trend 

  In the early days of social media, influencers were often dismissed as temporary hype or people who simply got lucky online. But today, influencers have become a permanent part of how brands communicate, build trust, and reach customers. From

The Importance of Consistent Branding Across Social Media Platforms

  When people come across your brand on Instagram, Twitter, Facebook, TikTok, LinkedIn, or YouTube, they should instantly know it’s you. That’s the power of consistent branding. It’s not just about using the same logo or colours. It’s about presenting

Prove ROI from WhatsApp and Messenger’s Dark Social Traffic

  Not all traffic shows up in your analytics dashboard, but that doesn’t mean it’s not driving real results. Welcome to the world of dark social. These are the private shares happening on WhatsApp, Messenger, Telegram, and DMs, when someone

Turn SaaS Demo Videos into Signed Purchase Orders via Social Selling

  Demo videos are a key part of the sales process for SaaS companies, but many businesses treat them like static presentations instead of using them as conversation starters. With the right social selling strategy, your demo videos can do

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