Read more about Social media marketing tips
Infographics appear to attract more engagement than other content types (plain text, for example). That’s because they condense information into fewer texts and more visual symbols, which is easier to take in than mere written material.
Why You Should Consider Using Infographics On Your Social Media Pages
- With them, you can present complex themes and concepts in ways that are easy to understand. For example, important facts about your industry and how your business stands out from the competition.
- They are great for summarizing dense information for social media, e.g. a step-by-step guide to using your product.
- Because they’re easily digestible and visually appealing, they’re more shareable than other kinds of content.
- They allow you to instantly see the ‘story’ derivable from data sets.
- A smart way to repurpose already existing content.
Tips for Creating Infographics for Social Media
Here are some things to bear in mind when making infographics for your social media pages.Sign up to the Connect Nigeria daily newsletter
Create Content for Relevant Topics
Your infographics should be about something that your target audience would be interested in. If you are a car dealer, a graphic about basic car maintenance will be appropriate. Remember to start it off with a headline that’ll grab the reader’s attention and make them curious about what the infographic has to say.Keep a Healthy Mix of Graphic, Text, and Space
Avoid stuffing the infographic with text; it’s better off as a fine balance between images and written material. But don’t use too much graphic either or you’ll clutter the whole thing and make it less attractive. Instead, allow for some space between elements.Give Your Infographic a Logical, Thematic Flow
Each idea contained in the infographic should flow into the next one seamlessly. The connection between ideas or concepts mentioned should be obvious at first glance. If your infographic lacks this flow, it may be difficult to understand.Your Infographic Should Tell a Visual Story
This follows from the idea of fashioning something that ‘flows’. When people look at your infographic, they should be able to tell what ‘story’ you’re telling with it. The point of this piece of content should not be lost on them. Edit your infographic until it meets this criterion.Don’t Use Too Many Font Types and Colour Schemes
Limit your font types and colour schemes to between 2 and 3 each. Use complementary colour combinations. Avoid fonts that are hard to read, or don’t fit with your general design.It Should Align With Your Brand Imagery
Be consistent with your brand imagery. Use your colours and logo on your infographic, so it’s clear that it’s from you. When it gets shared, the people who see it will recognize (or learn) that it’s from your business. If you add your website or social media handle to it, readers will find it easy to locate you even if the sharer doesn’t mention the original source.Final Words
Infographics are among the most effective content for social media marketing. Follow the tips above to create and use them, and you might be amazed at the positive results you achieve. Featured Image Source: HubSpot BlogGot a suggestion? Contact us: editor@connectnigeria.com
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