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Growing Your B2B in Nigeria During Economic Downturn
April 19, 2022
The Nigerian economy has faced challenges in recent years, including periods of economic instability and downturns. However, despite these challenges, there are strategies that B2B (business-to-business) companies can employ to grow their businesses in Nigeria. In this article, we will discuss some key strategies that B2B companies can implement to thrive and expand in … Continue reading Growing Your B2B in Nigeria During Economic Downturn
How to Craft a Compelling and Inspiring Brand Story Strategy
April 19, 2022
In today’s hyper-competitive marketplace, brands need to do more than simply promote their products or services; they need to tell a compelling story that resonates with their target audience. A well-crafted brand story can build trust, foster loyalty, and differentiate your brand from the competition. In this article, we will explore the art of … Continue reading How to Craft a Compelling and Inspiring Brand Story Strategy
By reuben-kalu
How FinTech Startups Can Leverage Testimonials to Grow
April 19, 2022
FinTech startups are revolutionizing the financial industry by providing innovative solutions to traditional banking and financial services. However, in a competitive market, FinTech startups may struggle to gain traction and build a loyal customer base. Read more about FinTech One effective way to win a market over is by leveraging testimonials. Testimonials are powerful … Continue reading How FinTech Startups Can Leverage Testimonials to Grow
6 Steps to Build Your Personal and Professional Brands
April 19, 2022
Building your personal and professional brand is essential in today’s fast-paced and competitive world. This is especially true if you are active in the formal business space, which is perpetually saturated with individuals and corporate organizations battling to get the attention of their target market. A strong brand can help you stand out from … Continue reading 6 Steps to Build Your Personal and Professional Brands
Sell Your Products Effectively. Here’s How
April 19, 2022
As a business owner, you want your products to sell fast. But with so many alternatives available in the market, it can be challenging to stand out from the crowd and attract customers. Besides, selling isn’t always straightforward. It’s an art form; as such, the best approach to it will often depend on the … Continue reading Sell Your Products Effectively. Here’s How
7 Authentic Ways to Connect and Engage with Premium Clients
April 19, 2022
Finding new clients is an important part of business growth. Securing the trust and patronage of premium clients is probably just as crucial. They will typically spend much more on your products or services than the average customer, and generate a decent chunk of your sales. And that’s a good thing for any commercial … Continue reading 7 Authentic Ways to Connect and Engage with Premium Clients
Developing An Effective Customer Segmentation Strategy
April 19, 2022
Developing an effective customer segmentation strategy is critical for tech startups in Nigeria to understand their customers better and tailor their products and services to meet their needs. Customer segmentation allows startups to identify and group customers based on shared characteristics such as demographics, psychographics, behaviour, and needs. This information helps startups to create … Continue reading Developing An Effective Customer Segmentation Strategy
Finding Your Niche in the Market
April 19, 2022
Finding your niche in the market is a crucial step towards building a successful business. Your niche refers to the specific area of the market that your business targets. This could be a specific product, service, or group of customers. By identifying your niche, you can differentiate yourself from competitors and attract loyal customers. … Continue reading Finding Your Niche in the Market
How To Build A Network Of Contacts And Partnerships
April 19, 2022
Building a network of contacts and partnerships is a critical component of any successful business strategy. A strong network can help you expand your reach, gain valuable insights and resources, and develop new opportunities for growth. In this article, we’ll explore some practical tips for building and maintaining a network of contacts and partnerships … Continue reading How To Build A Network Of Contacts And Partnerships
6 Steps to Market Your Product or Service Through Webinars
April 19, 2022
A webinar—short for web seminar – is an online session hosted by an individual or organization, and attended by several persons. Webinar facilitators use the event to share and expound upon specialized information, train participants, conduct product demos, and showcase their expertise. Read more about Business As a business owner, you can organize webinars … Continue reading 6 Steps to Market Your Product or Service Through Webinars
Building a Customer-Centric Culture in Your Tech Startup
April 19, 2022
Building a customer-centric culture is an essential aspect of creating a successful tech startup in Nigeria. A customer-centric approach ensures that the customer is at the centre of every business decision, which is crucial for a tech startup that aims to stand out in a highly competitive market. Read more about Tech In this … Continue reading Building a Customer-Centric Culture in Your Tech Startup
How to Become a Successful Real Estate Marketer in Nigeria
April 19, 2022
If you would like to make money from real estate, you have several paths to doing so. You could become a real estate agent, facility manager, or property appraiser. Or you may take a dive into real estate development or investing if you have a decent supply of funds that’ll enable you to purchase … Continue reading How to Become a Successful Real Estate Marketer in Nigeria
How To Prepare Your Business for The New Year
April 19, 2022
Perhaps your business has had a brilliant year, marked by growth and great wins. Or it may have struggled for much of the period, and fallen short of your target for it. Whatever it’s been through, the next twelve months present you with a chance to do much better. Read more about Business But … Continue reading How To Prepare Your Business for The New Year
SME Spotlight: DigiEngage
April 19, 2022
DigiEngage is a digital marketing agency in Lagos. The company provides a plethora of services related to content creation, digital brand management and online advertising. Its specialities also include branding and graphic design, social media management, website development, and Search Engine Optimization (SEO). Read more about Business As one of the better-known players in … Continue reading SME Spotlight: DigiEngage
7 Career Options In Real Estate You Can Choose From
April 19, 2022
Nigeria’s real estate industry is vast, encompassing multiple sub-segments and niches. It’s also growing, thanks partly to the high demand for living and commercial spaces. All of this means that there are numerous roles in its sphere waiting to be filled. If you’d like to build a real estate career, you can choose from plenty … Continue reading 7 Career Options In Real Estate You Can Choose From
