Taking into account an increasing need to promote awareness regarding health and nutrition in Nigeria, Nollywood’s top movie directors, in partnership with HarvestPlus, a global program to improve nutrition, have made four movies to entertain and inform Nigerians on how they can improve their diets and health. The movies are set to be launched during the 11th Abuja International Film Festival on September 24, 2014.
The movies feature vitamin A cassava as part of their story line. With more than 75 percent of Nigerians watching Nollywood movies, both in rural or urban areas, these movies have an important role to play in encouraging all Nigerians to grow and eat vitamin A cassava, which contains high amounts of beta-carotene, unlike common white cassava.
The movies hope to convince consumers to switch over from the traditional white cassava. Zeb Ejiro of Smile Africa, which represents Nollywood’s top directors stated, “No doubt these movies will go a long way in addressing the scarce nutrition information we have in this part of the world. We are optimistic that they will help educate the Nigerian populace that consumes cassava.”
The movies star Nigeria’s top actors – Segun Arinze, Monalisa Chinda, Chidi Mokeme and Emeka Ossai, among others. The four movies are: The Yellow Cassava (English), Dada Oni Paki (Yoruba), Ebiyebi (Igbo) and Sakani (Hausa). Each is in a different language to ensure that more Nigerians can learn about the benefits of vitamin A cassava.
In addition, the Ministry of Agriculture is promoting vitamin A cassava under its ambitious Agricultural Transformation Agenda and has been a key supporter of Smile Africa’s vitamin A cassava-themed movies. It has also supported HarvestPlus and its partners in distributing vitamin A cassava stems to over 500,000 farmers in 3,000 villages and connecting farmers, processors and sales outlets to ensure that vitamin A cassava is available to the average Nigerian.
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This article was first published on 23rd September 2014
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Taking into account an increasing need to promote awareness regarding health and nutrition in Nigeria, Nollywood’s top movie directors, in partnership with HarvestPlus, a global program to improve nutrition, have made four movies to entertain and inform Nigerians on how they can improve their diets and health. The movies are set to be launched during the 11th Abuja International Film Festival on September 24, 2014.
The movies feature vitamin A cassava as part of their story line. With more than 75 percent of Nigerians watching Nollywood movies, both in rural or urban areas, these movies have an important role to play in encouraging all Nigerians to grow and eat vitamin A cassava, which contains high amounts of beta-carotene, unlike common white cassava.
The movies hope to convince consumers to switch over from the traditional white cassava. Zeb Ejiro of Smile Africa, which represents Nollywood’s top directors stated, “No doubt these movies will go a long way in addressing the scarce nutrition information we have in this part of the world. We are optimistic that they will help educate the Nigerian populace that consumes cassava.”
The movies star Nigeria’s top actors – Segun Arinze, Monalisa Chinda, Chidi Mokeme and Emeka Ossai, among others. The four movies are: The Yellow Cassava (English), Dada Oni Paki (Yoruba), Ebiyebi (Igbo) and Sakani (Hausa). Each is in a different language to ensure that more Nigerians can learn about the benefits of vitamin A cassava.
In addition, the Ministry of Agriculture is promoting vitamin A cassava under its ambitious Agricultural Transformation Agenda and has been a key supporter of Smile Africa’s vitamin A cassava-themed movies. It has also supported HarvestPlus and its partners in distributing vitamin A cassava stems to over 500,000 farmers in 3,000 villages and connecting farmers, processors and sales outlets to ensure that vitamin A cassava is available to the average Nigerian.
