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mobilizr-e1402406804465   Mobilizr is here to change everything you know about advertising. Where traditional advertising is still reliant on television, movies and billboards, this mobile app relies mostly on having local customers interact with products and brands on social media, giving them rewards in return. This mobile app involves the kind of advertising that leverages on paying consumers who already use the products and brands which is much cheaper than the cost of launching expensive campaigns with models and celebrities. With Mobilizr, any brand can ask its consumers to post a picture of them using their product on Facebook, Twitter, LinkedIn, Tumblr, Pinterest, Instagram or Google+ and the consumer will earn money – 3 cents per every like, share or comment. Users are paid 3 cents for every engagement on their post through PayPal. Already, Mobilizr has more than 10,000 users and several big brands have agreed to pay users for their pictures. For example, Jumia, a Nigerian online retailer currently runs a campaign on Mobilizr called Ignite Your Style where users are to post their outfit of the day from Jumia and Fashion NO NO where users are to post outfits that they consider a NO NO. Truppr is also currently running a campaign called Get Your Game On!, where users take a photo or video of themselves in sports gear doing their favorite sport. Doubt not, users are getting paid their 3 cents for doing this every day. For the founders, Ruke Awaritefe, Onyekachi Izukanne and Micheal Ukpong, the idea is to use everyday people and make advertising platforms look natural. Onyekachi Izukanne, CEO and co-founder of Mobilizr said in a statement, “We are very excited to unveil Mobilizr to the world. We believe that the power of recommendation and the rapid spread of information on social media are vital tools for a successful digital campaign, and our platform enables that. We are confident that the platform will act as a thriving ecosystem that enables a prosperous give-and-take relationship between brands and users.” There is no doubt of the viability of the idea behind Mobilizr. Take a selfie with a product/brand you like, post it on all your social media networks and get paid 3 cents for every like, every comment, every share! Game On! For more information, visit Mobilizr    
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This article was first published on 4th July 2014

mary-odunuga

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