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  The most successful companies invest in their customers’ happiness. They deploy several means to show how much they love and understand their customers and act accordingly. The biggest secret behind millions of customer bases of leading companies in the love affair that exists between the customers and their brand. Leading companies treat their customers as “beloved” partners in a relationship, and vice versa. What goes on between them is the exchange of love language. 
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It was Gary Chapman that popularized the phrase “love language” in his bestseller, The Five Love Languages. According to him, they are five love languages, which are: receiving gifts, quality time, acts of service, physical touch, and words of affirmation. Today, brand strategists and marketing experts have adopted Chapman’s five love languages in winning their digital marketing game. In this article, we shall look at how businesses can adopt the five love languages in upscaling profits and income and maintaining consumer engagements. 

  1. Words of Affirmation: Continuous Company Assurance And Customer Reviews

As a business owner, continuous assurance of putting your customers first in your product and services will create a cordial relationship between you and your customers. This is why it is important to continuously communicate with your customers, assuring them that they are covered and protected. There are various mediums you can reach them. They include social media, email newsletters, telephone calls, and your website. Moreover, it is important not to ghost your customers as some usually do. For instance, a customer might leave a complaint on your page, so it is important to respond quickly.
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On the other hand, encourage customers to leave kind reviews as a way of responding to quality products or services. Kind reviews from existing customers can create confidence in potential customers to buy from you.

  1. Receiving Gifts: Discounts, Offerings & Promos

According to Chapman, giving a gift is a love language that exists between two lovers. As a way of growing your business, you must create opportunities to give gifts. For example, festive seasons and company anniversaries are opportunities to give gifts, grant discounts, and promos as a way of rewarding customer loyalty. Finally, as a way of marketing your brand, you can gift first-time customers or subscribers gifts such as coupons, and gift cards.  

  1. Quality Time: Consistent Communication

Just like lovers give themselves quality time such as having night dates, and other shared activities, a brand must constantly show their customers’ unhindered attention. To ensure that you remain topmost of their minds, you must keep the line of communication open so that you can receive feedback from your customers and act accordingly.
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One of the biggest secrets of leading brands is that they have excellent customer care service. Finally, developing a quality and engaging website and how much it is visited is another way of measuring a company-consumer love affair.

  1. Physical Touch: Reach Out To Essential Touchpoints

Another love language brands must adopt to achieve maximum digital marketing success story is physical touch. Lovers loved to be touched amazingly by their lovers. There are ways to touch customers as a brand. You can do that through brand storytelling they can relate with. You can also reach out to what they like and love and craft your brand message around it. Also, you can do that with your product. Presenting certain features in your product that evokes happiness in them is an excellent way to touch them. 

  1. Acts of Service: Giving Back

The concept of “actions speak louder than words” or “walking the talk” is at the heart of acts of service. As a brand, you have to look at what your customers love or dislike and act accordingly. For instance, if you know the difficulties your customers face when using your product, and you make effort to eliminate those inconveniences through your actions, it will speak volumes of your brand to your customers, and I bet your customers will love you for it. Doing everything possible to take the stress off your customers’ shoulders is an act of service, which is a very critical love language in branding. Featured Image Source: BBC
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This article was first published on 14th July 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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