Chidinma, a 28-year-old lady based in Lagos, owns a furniture business which she has been running for about a year.
For Chidinma, starting her business was no easy task. Searching for investors, selecting the right location for her business and hiring the right people was really challenging for her.
Now, she faces an even bigger challenge – managing and growing her business.
At the top of her priority list is attracting and acquiring customers to buy her furniture. She knows she needs to run serious marketing campaigns in order to attract people who are able to afford her products and willing to buy; but she can’t afford to do aggressive advertising like TV commercials, radio jingles and newspaper adverts.
She’s heard of how several business owners have promoted their businesses on Facebook and finds the results impressive.
So, she sets up a Facebook business page and invites her friends to like the page. What next, she thinks. How can she start attracting customers from her Facebook page?
First of all, she recognized her ideal customers were newlywed couples who were just moving in to their new homes and were looking to decorate their homes.
So, she started posting pictures of how couples could decorate their homes. She did this consistently and noticed how her followers were sharing her photos and how she got new likes every week.
Because she linked her photos and Facebook posts to her
business listing on ConnectNigeria.com, her followers and prospective customers could easily contact her to order any of the furniture on her posts.
It wasn’t long before the calls and emails started pouring in.
And that was how Chidinma used Facebook to attract and acquire new customer for her furniture business.
In a nutshell, Chidinma
- Identified her ideal customers (newlywed couples moving in to new homes)
- Posted consistently on her Facebook page
- Made her posts useful and relevant to her ideal customers (she taught them how to decorate their homes)
- Linked her posts to her business listing on ConnectNigeria.com so customers could contact her.
Mason Frederick Chegwe shares the right knowledge to help you attract and engage your ideal customers, increase sales and build your business. Follow
@MFC_CN
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This article was first published on 11th November 2014 and updated on January 27th, 2015 at 8:48 am
Comments (1)
Chidinma, a 28-year-old lady based in Lagos, owns a furniture business which she has been running for about a year.
For Chidinma, starting her business was no easy task. Searching for investors, selecting the right location for her business and hiring the right people was really challenging for her.
Now, she faces an even bigger challenge – managing and growing her business.
At the top of her priority list is attracting and acquiring customers to buy her furniture. She knows she needs to run serious marketing campaigns in order to attract people who are able to afford her products and willing to buy; but she can’t afford to do aggressive advertising like TV commercials, radio jingles and newspaper adverts.
She’s heard of how several business owners have promoted their businesses on Facebook and finds the results impressive.
So, she sets up a Facebook business page and invites her friends to like the page. What next, she thinks. How can she start attracting customers from her Facebook page?
First of all, she recognized her ideal customers were newlywed couples who were just moving in to their new homes and were looking to decorate their homes.
So, she started posting pictures of how couples could decorate their homes. She did this consistently and noticed how her followers were sharing her photos and how she got new likes every week.
Because she linked her photos and Facebook posts to her business listing on ConnectNigeria.com, her followers and prospective customers could easily contact her to order any of the furniture on her posts.
It wasn’t long before the calls and emails started pouring in.
And that was how Chidinma used Facebook to attract and acquire new customer for her furniture business.
In a nutshell, Chidinma
How do i use facebook to acquire more clients and customers?