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  googleplus2   Seeing as most of us are almost permanently online, an entrepreneur and business man must spend time online wisely so that he generates visibility thus pushing his brand and business further.  Google+ is a social networking site that associates web content directly to its author and can help put a business in front of an available audience. Google+ is a key component within the Google ecosystem, also owned by Google Inc. It is estimated that it has over 1 billion enabled accounts and over 359 million active users worldwide. With integrated tools such as Google Hangouts, Google+1, Google+ pages, and Google+ events, Google+ is a useful marketing tool for an individual and business. What is your Google+ profile? Do you know that Google+ is associated with Google search? Have you bothered to update your profile which is just a series of questions to give the audience more information about you? Can you write good content? If writing comes easy to you, then you need to churn out content daily. Have you joined any circles? The circles let you categorize people based on related topics, industries, hobbies or skills, in order to keep up with posts from your favourite people and make commenting easier. You can share posts with a select group of people to target your specific audience and message and post to “public” to allow anyone to view and comment on your content. Google+ communities are a collection of individuals interested in collaborating and discussing common interests for linking and engaging with potential clients, like-minded business professionals and basically anyone who shares similar passions. Can you create images that brand your business and tell your story? Google+ hangouts bring conversations to life and can also be used to have virtual meetings, proffer solutions, and share stories. You should take advantage of the services Google+ is offering your business and brand.

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This article was first published on 18th June 2014

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