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  The real estate business is changing right before our eyes. Thanks to several contemporary technologies that have been applied in the industry, it’s becoming more convenient to buy, sell, inspect, and manage property. One solution in this category is property listing websites. Property listing websites allow landlords and real estate companies to present their lands and buildings online for sale and enable prospective renters or buyers to see such listings and contact their owners.
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If you are trying to sell property, you could succeed at doing so by posting it on a real estate listing site. Let’s show you how to sell via any one of the better platforms for this purpose:

Choose the Right Property Listing Platform

The likelihood that you’ll succeed with property listing websites is largely dependent on the one you choose to work with. There’s no shortage of such sites for Nigerian real estate. For example, you could use the Connect Nigeria Real Estate portal, which has thousands of real estate assets listed on it. When weighing options, think about factors like audience demographics, features, and pricing options. Also, explore niche platforms catering to specific property types or regions for targeted marketing.

Create Compelling Real Estate Listings

Your property listing serves as the first impression for potential buyers, so make it count. Invest in high-quality photography that displays the property’s best features, including both interior and exterior shots. And make sure to craft engaging property descriptions that highlight unique selling points, amenities, and nearby attractions. When doing this, use keywords and phrases that resonate with your target market to improve visibility in search results.

Price Competitively

Buyers will very likely be comparing your property with others like it. One thing they’d be looking at is your price, and they’ll measure it against what’s available out there. That’s why you should research comparable listings in your area to gauge market value and adjust your price accordingly. Consider factors like location, property size, condition, and recent sales data. Don’t overprice, as it can deter potential buyers and prolong the selling process.

Provide Detailed Information

Try to be as transparent as you can in your listing, as it’s the first sign that you can be trusted. Provide comprehensive details about the property, including square footage, number of bedrooms and bathrooms, property taxes, HOA fees (if applicable), and any recent upgrades or renovations. Disclose any known issues or defects to build trust with potential buyers and avoid surprises later in the process.
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Utilize Virtual Tours

Leverage technology to offer virtual tours of the property. These immersive experiences allow potential buyers to explore the space from the comfort of their own homes, providing a more realistic sense of the layout and flow. If you’re going to nail this, you’ll have to hire a professional videographer to record a panoramic view of your property and create polished presentations that captivate viewers.

Highlight Neighborhood Amenities

In addition to showcasing the property itself, highlight nearby amenities and attractions that enhance the quality of life for potential buyers. Include information about schools, parks, shopping centres, restaurants, and public transportation options. Emphasize the unique characteristics of the neighbourhood to appeal to buyers seeking a specific lifestyle or community.

Update and Refresh Listings Regularly

Keep your listings fresh and relevant by updating them regularly with new photos, videos, and information. When you refresh your listings, you signal to potential buyers that your property is still available, and demonstrate your commitment to selling. Pay attention to feedback and analytics to identify areas for improvement and adjust your strategy in line with what you find.

Work with a Professional Real Estate Agent

While selling real estate via property listing websites offers numerous advantages, working with a professional real estate agent can streamline the process and provide valuable expertise. A knowledgeable agent can help you navigate complex negotiations, market your property effectively, and ensure a smooth transaction from listing to closing.
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Final Words

There’s more to selling real estate via property listing websites than just posting pictures and text. If you’re going to win at this, you’ll have to be smart and strategic about how you list your property. Follow the tips we’ve shared here to maximize exposure, attract qualified buyers, and ultimately achieve a successful sale.
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This article was first published on 13th March 2024


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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