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Everyone is teaching online these days. There is a huge indication that it is a thriving market. As a business-minded person, online tutoring is something I believe you should jump at, of course, with caution. Millions of people are making money daily by hosting coaching sessions, academic tutoring classes, and selling online courses. If this looks like what you can do, why not try it out this year? That extra stream of income you promised yourself this year might just be at your doorstep.

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Asides those that are still conceiving the idea of starting an online tutoring service, there are others who have begun the journey already. Are you struggling with growing your online tutoring service? If yes, I hope this article helps you a great deal. Here are battle-tested ways to promote your online tutoring business.

Use social media

I can’t emphasize the importance of social media enough. It is a viable tool for growing any business at all. Create a social media community where you can show your work. Be intentional about your audience, as you will need to create audience-targeted content for them. They will most likely be kids, students, business owners, and fresh graduates depending on the kind of tutoring service you render. Be reminded that you won’t just be making posts that are asking them to purchase your course or sign up for your sessions. Season it with informative and entertaining infographics, pictures and videos in your niche.

Leverage email marketing

A simple way to market to your target audience is through email. To run an effective email marketing campaign, you will need to draft a good sales copy that can entice people to patronize you. if this isn’t your forte, you can hire the services of a copywriter, who can deliver the right copies that will persuade your prospects.

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Use the hook-story-offer technique to achieve the best results. Here, you will give a catchy heading/subject (hook), which will make your prospects willing to even read the email. Next, you will tell a story of how your tutoring has helped people or your personal tutoring story. Just ensure you make it convincing enough. Then you make use of a call to action (CTA) which will draw your audience to your landing page, website or social media page.

Before you start sending out emails, you will definitely need to compile an email list. You can build a sign-up form on your website to collect emails. You can collect business cards from prospects you meet or host an event that will allow people to write down their details. Organize giveaways that will make people sign up to your subscription list or give out a free eBook (lead magnet).

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These will help you come up with a list of emails. Another way is to use email extractors. You can also explore that option.

Join online forums

Asides from making your tutoring service visible online, a great way to increase your visibility are by joining online forums. This medium will help you get into existing traffic and make yourself known. Join Nairaland or Quora forums and search for trending discussions on education, tutoring and coaching. You will see students, parents and business people alike, who will be interested in the tutoring service you offer.

Despite the fact that starting and promoting your online tutoring service can be daunting, it is doable. It is just left for you to put in the time, effort and resources needed. The most important thing is that you are getting your growth result at the end of the day.

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This article was first published on 4th July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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