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Until you focus on scaling up your business, you might keep rotating your existing business principles, and stay stuck at a particular spot in business. But what are the ways to exit this cycle? Having CEO days: These are days you decide to think from a managerial point of view. You set out time, preferably once a week, to assess how well you have exhibited leadership. Your business is really yours to cater for. You have to see it as your responsibility and brainchild. Your clients, no matter how promising and rewarding, are not all your business is about. They are an important part, but not your entirety. Meditation: You can get so occupied with different external activities, get into a space that is quiet and you can listen to your own thoughts. You can effectively think about the strategy. Ensure you are documenting as well. You should write down any and everything that comes to mind, with sticky notes to action your thoughts. It is important to keep this exercise simple and not make it translate to marketing plans and business strategies, which become complicated and could in turn make you overwhelmed. Map out your ideas: Have plans to take steps, delegate and eliminate different activities. You will realize that some of your activities can be delegated and ease off your time. You will also realize that you shouldn’t even be operating at a certain level anymore, so some operations are basically useless. To determine this, you need to know your strengths and weaknesses, so that activities are placed based on your SWOT analysis.
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Analyzing your long term goals: Ensure everything is setting you up for strategy to achieve your long term goals. This helps you examine why you engage every plan and action. Why should you take up physical marketing? Why should your business be online? Should you be working with influencers at this point in your business? Plan out critically based on the vision and long term plans your business has. Find out how to increase revenue: This is one of the most important things to analyze if you want to scale up. In your business, are there ways potential revenue streams have been slipping off the cracks? You should identify potential money-generating ventures and begin to make moves towards them. Take advantage of reviews: What product or service has gotten the most review in your last financial year? What made the most revenue? Have you identified your ideal client and are you doing the right things to keep them? Critically assess the reviews, both positive and negative that you have had, and pinpoint areas of improvement. It is imperative that you realize that having business sales and clients is not tantamount to business growth and success. You prioritize your business based on the requisite time and attention given to it, which will inevitably be revealed in the success of your venture. Featured Image Source: Eastern Michigan University
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