Post Image
  So you’ve built yourself a sizeable social media following—at least a few thousand accounts. And you’ve nailed the engagement thing; each post you put up draws in a ton of views, likes, comments, and shares. You can tell that your page is fast becoming a favourite among netizens. It’s something you’re proud of. But you’re wondering what’s next for this community you’re nurturing.
Read more about Social Media
How about turning this accomplishment into something that generates an income for you? If your page does tick the boxes we mentioned above, it’s certainly worth monetizing. In this article, we’ll see some ways you could reap handsome rewards for cultivating a vibrant following on social media. Here they are:

Sell a Digital Product

If you’ve presented yourself to your audience as knowledgeable in a certain field of human endeavour, you could begin selling them digital products which will give them access to some of your knowledge. Such products range from online courses and webinars to ebooks and software. This approach to monetizing your social media presence is a win for both parties involved. You get the chance to rake in a fair bit of profit, while your followers receive value.

Become an Influencer

This path to making an income from social media has become quite popular in recent times. It’s so well-known, you might think that the market for it is already saturated. But the available evidence suggests that it isn’t. All that’s required to break into this space is a large and engaged following, and the ability to consistently share quality content (whether it’s text, images, or videos). In fact, with just a few thousand followers, you could position yourself as a micro-influencer, and have businesses pay you to promote their products and services to your audience.

Try Affiliate Marketing

As an affiliate marketer, you can encourage your followers to buy a company’s product via a link that you share on your page. When they do, the company will pay you a commission on whatever your followers spend on its product. To become an affiliate marketer, you simply have to register as one with a company that has an affiliate program. This typically takes just a few minutes and can be done on the said company’s website.
Sign up for the Connect Nigeria daily newsletter

Sell Physical Products

Your following can become a market for your physical products if you have any to sell to them. Even if you don’t have a brand right now, you may start your journey to launching one to a broad base of potential buyers by letting your followers know about it beforehand. Then, when your product is ready for sale, you’ll begin pitching it to them. Remind them once in a while that your wares are available, to keep demand alive over time.

Offer a Service

There’s no shortage of services you can sell via your social media page. One obvious service you may consider offering is social media management. It’s fairly easy to convince a business or a celebrity of your ability in this area; all you need do is point to the success you’ve made with your account. A related service is running paid social media (and other online) campaigns. If you’re great at crafting copy, you could do so for companies. And if you’re a design whiz, you may market your skills to your followers. You never know who’ll take notice and hire you.

Earn from Adverts

YouTubers with a large enough following and view hours qualify to earn from adverts placed at any point in their videos. Facebook also lets pages registered with its Creator Studio get paid for adverts that run during breaks within their content. Although the requirements you’ll have to fulfil to qualify for these opportunities are steep, they aren’t beyond your reach.
Register to attend the CN Business Mixer

Final Words

Your robust community of loyal fans on social media provides you with a channel through which you can get paid fairly well and regularly too. This article has explained how. If you’re keen on monetizing your audience on social networks, you can try one or more of the avenues we’ve talked about here. Featured Image Source: Entrepreneur
Got a suggestion? Contact us:

You might also like:
This article was first published on 14th July 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *