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Social Media
Millions of Nigerians use social media. This includes many of the people who might want the sort of things you supply. Platforms like Facebook, Instagram, and X (formerly Twitter) are favourites for many. Maintaining an active presence on these networks will help you attract and connect with your ideal audience, and make them aware of the various ways you can meet their needs. One great thing about social media as a marketing tool is that you can use it for free. If you deploy it with a smart plan to maximize organic reach, you’ll reap a handsome return on a very limited investment. That’s exactly what a burgeoning social enterprise with little funding would want. In order to succeed with this marketing strategy, you’ll have to be consistent with your branding (messaging, logo, colours, etc.) across all platforms. It’s also advisable to start out with one social media channel and master it, before branching out to others.Content Marketing
Anyone who wants to know how to market a social enterprise in this day and age has to explore content marketing as a serious option. Content is the foundation on which most digital marketing strategies stand. Without it, there would be very little help with capturing and retaining the attention of potential customers. Content types that you could use to market your venture include videos, blogs, photographs, infographics, and ebooks (just to name a few). Whatever you decide to go with, ensure that it’s the most appropriate option for the given time and context in which it is to be used.Sign up for the Connect Nigeria daily newsletter
To determine what form, style and channel is suitable for your content strategy, you’ll have to understand the tastes and preferences of people in your market. So, you should study what types of content they typically consume, and reach them with something similar.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) means trying to rank near or at the top of Search Engine Results Pages (SERPs). An example would be having your website appear close to the top of a Google search result page. The point of SEO is that there are ways for you to make this happen. The benefit of ranking high on SERPs is that you’ll get more traffic coming into your social enterprise’s website. That traffic could comprise a good number of potential customers—people who are looking for the sort of products or services you offer. A consistently strong SEO performance might guarantee you a steady and expanding stream of leads. Some tips for strengthening your SEO include using the appropriate keywords on your website’s content; reducing loading speeds by shrinking image file sizes; utilizing meta tags; and adding internal and external links to your text.Paid Digital Marketing
While SEO drives organic traffic to your website, paid marketing requires that you spend some money to put your enterprise in front of people who are online. There are two options you could explore: Search Engine Marketing (SEM), which means paying to have your business rank at the top of a SERP; and social media ads, which appear on social media channels. Facebook ads allow you to reach fairly well-defined audiences. This is possible because it lets you set parameters that correspond with the characteristics of your target audience. Google ads, on the other hand, give you a chance to rank high for keywords that your ideal kind of customer would use when searching for the sort of things you offer. Before you decide how to market a social enterprise with paid marketing, assess your finances, and determine a budget for ads that balances your resources and the extent of reach you’re trying to achieve.Register to attend the CN Business Mixer
Final Words
The idea of starting a social enterprise that solves social and environmental problems is a noble one. However, you may be at a loss as to how to market it to the people who you believe might need it—or anyone who could help. That’s why we have written this article. Work with the tips we’ve covered here to spread the word about your social enterprise.Featured Image Source: Businessday NG
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