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YouTube is a huge go-to platform for literary everything. From learning how to bake to learning the art of public speaking, YouTube remains the best platform to search for information. Although the regular google search remains popular, YouTube has become an active rival.

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People are highly visual and seem to relate better to videos. How-to guide videos are naturally easier to understand and follow. The audience will want to see, practically, what is being taught. Inasmuch as you can use graphic images on a blog post, having visual content will always be better. This means that people are regularly searching YouTube for content.

Where does this place you as a YouTuber? It means that you are in front of a waiting audience. The question now is what do you do with this platform? In this article, I will share ideas on how you can grow your YouTube channel even faster than you think. I believe that you are reading this because you either want to start a YouTube channel or you already have one and you are trying to figure out how to grow it. Let’s begin.

Set up your channel

Just like every other social media platform, you will need to have a well-organized page. This is so that when people visit your page, they will view you as a credible person. It is your personal brand, so ensure you make a good first impression. Go to YouTube Studio and locate the customization and branding section. Have a clear profile picture and banner that reflect what your channel is about. Make it as catchy and detailed as possible.

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Type out your channel descriptions to depict your channel content. Do not also forget to verify your channel through the settings option. This way, your channel is all set up properly.


It is important that you research your content before making videos. You want to make sure that people will be interested in that topic you want to discuss before you even create a video on it. You can do this by making use of the keyword research technique. An easy way to do this is to search on YouTube for a range of different topics, depending on your channel focus. When you decide on the topic to discuss, thoroughly research that topic to gain insights and deliver value to your audience. Creating trending topic videos will help drive traffic to your channel, thus, increasing your watch hours and subscribers.


It is not enough to just research a topic and create a video on it. It is required that you engage with your audience. This engagement involves encouraging them to leave comments and thumbs-up (like) the video. Also, respond and interact with the comments as much as you can.

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The algorithm will show YouTube that people are actually engaging with your content. It will, therefore, result in YouTube showing your videos to more eyeballs.

Hook your audience

Hooking your audience starts with your thumbnail. Even if your video is world-class, if people don’t click on it, they will not be able to watch it. Create thumbnails that will attract viewers. Make them as beautiful and detailed as possible. If you aren’t good with designs, you can outsource it. The aim is to make more people click on your video. Another aspect of the hook is your intro. Create an intro that will hook your audience from the start. The mistake that some YouTubers make is to waste so much time on their intro to the point that they veer off from the subject matter. Don’t do this. Have an attention-grabbing introduction that will leave your audience glued to their screens.

An additional step you can take is to create an email list. It will help you grow your channel and your business. The next step is to implement these tips. Evaluate what you’re doing currently that isn’t working and put these tips into practice. Good luck!

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This article was first published on 4th July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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