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When marketers create a strategy that ties together campaigns from multiple media channels, it creates opportunities for more impactful messages for their customers and prospective customers as well. The efficient use of multichannel marketing has a way of clearly depicting and communicating a product or service’s value using the unique strengths of specific marketing channels. A good number of channels can be brought together and maximized to attract customers, these channels could be online and offline as well. Some of these channels include:
- Online: Email, direct mail, websites, social media, search engines, blogs, display adverts.
- Offline: Print, TV, and radio among others.
- Identify your target audience or buyer persona
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- Choose the channels you want to target
- Find a way to integrate these channels to work together
- Create Consistent and personalized Messages
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