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Thankfully, some technologies can help you reduce the amount of effort you put into marketing. These tools can help you automate your engagement with potential and existing customers, and cut the time and sweat required to bring them on the edge of valuable deals.
4 Ways To Automate Your Marketing
Here are four ways to automate your marketing.Automate Email Marketing
This comes in handy if you intend to email a large number of people. You don’t have to labour over every single email just to make them look personal. Thanks to tools like MailChimp and ConstantContact (both email automation solutions), you can single emails, and send them out to hundreds or thousands of recipients, who will read them as though they were personalized. If you have a tranche of new leads to add to your email list, you can do so without a fuss. As long as they’re on your list, your emails will reach them.Schedule Social Media Posts
In previous articles, we’ve mentioned how you can automatically make your social media posts go live during high traffic hours. All you need to do is schedule the posts to publish at those times. Tools like TweetDeck (for Twitter), Buffer, and Hootsuite enable you to do just that. Several social media channels allow you to schedule without needing to use these tools. Some even enable you to schedule auto-responses to customer requests. Many scheduling tools provide analytics on your social media pages, so you’ll know how they’re performing over time.Sign up to the Connect Nigeria daily newsletter
Use Web Chat
You may have seen this in action on some of the websites you’ve visited. It’s usually on the bottom-right of the screen. There’s a welcome message and a question about whether you need help with something. Those invitations to chat are generated by AI-powered chatbots. They are built to take on and answer basic customer requests, as a customer service agent would. The benefit of chatbots is that they provide quick responses to visitors, ensuring that the latter stay interested and hang around for much longer. Another benefit of the chatbot is that they’re available around the clock. So if someone visits your website by 1 AM, they will be attended to.Set Up Pay Per Click (PPC)
Pay-Per-Click refers to internet ads that are set so that the advertising company pays for them whenever they are clicked. These ads are automated, so they run smoothly without further intervention. If you’d like to advertise to an online audience, you can set everything about the ad before it goes live. This includes keywords (words or phrases for which your ad will be seen) and negative keywords (words for which your ads will not be seen). You can also set demographic characteristics of the audience who should see the ad, like age, gender, income level, geographic location, relationship status, etc. PPC is just a door to the whole lead conversion process. You should also have a landing page that’s set up to convert. The important parts of the page are the layout (which should be visually appealing) and the copy, including the Call to Action (which should be powerful).Final Words
Marketing is still a tasking line of work. You have to know how to identify and convert leads, and how every stage of the funnel works. But with automation, it’s all a little less troublesome, and a lot more promising. Featured Image Source: Market Business NewsGot a suggestion? Contact us: editor@connectnigeria.com
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