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However, with the right strategy, you can survive, thrive, and even win with the big guys around. And if you are hardworking and lucky enough – although I don’t believe in luck – you might slay them. In this article, I am going to show you how you can slay the giants – legacy incumbents – in your industry.
Their Weaknesses Are Your Strengths.
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Finally, don’t just spot the weaknesses of these giants, provide solutions to them, after which you can make a product out of it and sell to the market.
Define Your Customers
Save Your Customers
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Rather than running head-to-head with incumbents and die mid-way, speak directly to your customer’s needs. Assure them of a better outcome. Rescue them from their misery. For example, traditional taxis were difficult to get by passengers. Sometimes people could wait hours just to get a taxi that will convey them to their destinations. Worst still, these taxis aren’t good-looking and comfortable. But with the emergence of innovative startups like Uber, users, with just the use of their phone apps can get a comfortable-looking taxi in 5 minutes.
Final WordsInnovation, speed, accessibility, and convenience should be at the heart of your operation if you want to slay giants. Slaying giants is a patient journey that requires sprinting innovation and as well doing something that those giants aren’t doing, which is addressing neglected pains. Featured Image Source: Money Control
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