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Google has announced the name of its latest version of Android mobile operating system, ‘KitKat’, named after Nestlé’s popular chocolate and wafer confectionery. Google entered into a partnership with world’s biggest food and beverage company, Nestle, to have the name. Android was developed by Google engineers under sweet-themed names since the release of Android Cupcake in 2009 and, continuing in alphabetical order until the most recent version, Android Jelly Bean. “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android,” said Marc Vanlerberghe, Director of Android Marketing. “We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing. “KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.” Google said it will mark the release of Android KitKat with more than 50 million specially branded KitKat bars which will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States. The packs will lead consumers to the website where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more. A small number of Android robot-shaped KitKat bars will also be offered as prizes in selected markets.”

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This article was first published on 5th September 2013

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