Going Digital: Why you should Adapt Digital Marketing

Have you caught the digital train? Or are you still on the platform?

The tide is fast changing, as is the ways businesses are being handled. Businesses are now implementing digital marketing as part of their growth plan.

In the past, to start and grow a business required large capital, depending on the business. This was often enough to kill the dream of ever running a big company.

But now since the introduction of the internet, new businesses are growing and competing with big players in the industry, all thanks to digital marketing.

With digital marketing, you can grow your business as fast and achieve your dream of being a business owner.

Four Reasons You Should Go Digital?

1. Your Customers are Online

This is very true for all businesses. With how fast technology is improving; the number of internet users are increasing every day and are in their billions.

So you are only shooting yourself in the leg by removing digital marketing from your business growth strategy.

And this can be seen in the ever increasing sales of ecommerce sites like Amazon, Alibaba, Jumia, etc. That is power of internet and digital marketing.

Gary Vaynerchuk revived his family wine business from a staggering $3 million to $45 million. And what do you think was his marketing strategy?

Television? Radio? Newspapers? No. It was digital marketing. He built an online presence for his wine business and gathered more customers.

Digital marketing is very cheap compared to traditional marketing

The cost of digital marketing is cheaper, compared to that of traditional marketing.

When talking of traditional marketing, I am talking of advertising on Newspapers, Television, and Radio and other form of traditional marketing that we use to value and though still value.

Come to think of it, the numbers of television users are constantly decreasing and the number of internet user is increasing exponentially.

To remain competitive

A lot of businesses have created online presence for their blogs through different means.

What this means is that your competitors are creating a brand and winning the heart of your customers online. Who do you think those people will be happy to buy from? This is why I strongly advise you to go digital.

Personal Branding is Great

Everyone loves fame and would love to be in the light spot of attraction.

And this is exactly what the internet does to you. The internet will continue to produce more “influencers”; talking of people like Dan Lok, Naija Brand Chick, or let go to the entertainment industry, people like Trevor Noah or Chris Attoh, Lasisi Elenu, Broda Shaggi.

What do you think brought all of them to the spot light of attraction?

It is the internet and all about digital marketing.

Conclusion

I can continue to list the reasons why you should go digital, but that would only result to nothing, if you are not willing to make the change.

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• Expressing Yourself on Social Media Without Compromising your Values
• How Can You Protect Yourself from Social Media Abuse?
• The Rise of Micro-Influencers in Nigeria: How to Use Local Influencers for Big Impact in Your Business

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Akinduyo Eniola is a freelance writer and blogger that writes about blogging, digital marketing and freelancing at Gurus Coach.

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