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    A brand name is a name given to a brand, product or company to differentiate and specify a particular brand from another which can come in form of a design, symbols or logos.
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 A good brand name aids a brand in so many ways:
  • It helps the particular brand to be attractive to the customers.
  • A good brand name helps to represent and showcase the brand type.
  • It helps the brand to be unique from other competitors.
  • It helps the particular brand to be approachable and well-pleasing to the customers.
  • A good brand name helps your brand to be valued and connected in the minds of the customers.
A brand name is important for a product. For instance:
  • To give a brand identification.
  • To avoid confusion about what the kind of brand actually entails.
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  • It is important so as to reflect the vision of the brand.
  • It’s important for the customers to easily reach out to it anywhere. Viz social media.
  • It’s important to make the specific brand a unique one.
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Here are some of the factors to consider when choosing a brand name;
  • Make it simple and unique: Keeping your brand simple and unique for your customers not to be confused about your service purpose and still be exceptional.
  • Make it communicable: For an effective business, your brand name should communicate to your customers with the aim to explain what your service entails.
  • Consider your future expansion scheme: To avoid having to change your brand name, your brand name should not be limited to your current brand service.
  • Consider a trademark registration: This is a legal designation that will help to protect you from being infringed and also help you to be identified as the real owner of your brand in case of issues that may occur in future.
Brand names should be creative, beautiful and memorable. Such as we have now, Google, Apple, Coca-Cola and so on. Featured Image Source: Marketing Edge
Got a suggestion? Contact us: editor@connectnigeria.com
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This article was first published on 20th April 2022 and updated on April 22nd, 2022 at 9:06 am

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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