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  In the old days, playing in the luxury real estate arena required huge capital outlays and a pretty hefty corporate reputation. The space was practically off-limits for the less well-off. But thanks to work done by smart strategists and property hackers, there’s a way around the limitations we’ve just mentioned.
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If you’re attracted to the eye-popping returns promised by high-end real estate and would like to get involved even as a small investor, you’ll find this article enlightening. Here, we’ll talk about a few things you can do to start and win in what is largely a ‘world for the affluent’.

Learn the Ropes

Before stepping into the luxury real estate market, it’s essential to educate yourself thoroughly about the industry. Understand the terminology, market trends, and potential risks involved. Short courses, workshops and real estate forums are valuable resources to gain a foundational understanding of the luxury real estate market without spending a fortune. However, it’s hard to beat learning straight from individuals who have excelled in the space. Find them if you can, and garner as much wisdom as they’re willing to offer you.

Choose the Right Market

Research and select a luxury real estate market that aligns with your budget. You may think that traditionally high-value areas (Banana Island, Asokoro, Maitama, etc.) are out of reach. And maybe you’d be right. However, there are emerging luxury markets in major cities that offer investment opportunities at a lower cost of entry. Look for districts with growing economies, desirable amenities, and increasing demand for luxury properties.
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Enter into Partnerships

A great way to beat the extremely high cost of entry into luxury real estate is to join forces with other investors, pool resources together, and invest as a group. Real estate crowdfunding allows you to invest in fractional ownership, meaning you can own a portion of a luxury property despite staking a relatively small amount of money. This method provides exposure to the luxury market without the need for a substantial upfront investment.

Hunt for Distressed Properties

Consider looking for distressed luxury properties that need renovations. While they may require initial capital for repairs and upgrades, these properties are often priced lower than their market value due to their condition. With the right improvements, you can significantly increase the property’s value and potentially earn a substantial return on investment. Here’s a word of caution though: Do due diligence before settling for any asset in this category, to avoid being scammed.

Network and Build Relationships

Networking is crucial in the real estate industry. It’s the lubricant that makes the business run at a good pace in this space. So, attend industry events, join local real estate clubs, and connect with real estate professionals. Building relationships will lead to partnerships, mentorship opportunities, and access to off-market luxury properties that you won’t find on public listing sites.
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Final Words

Entering the luxury real estate market with limited funds is undoubtedly challenging but entirely achievable with the right approach and strategies. It does take patience and a long-term perspective to strike gold in this niche (as is the case with others). Learn, plan, and build a network of like-minded individuals who are eager to win in this exclusive arena. These are the steps you need to take to become an investor in Nigeria’s luxury real estate market, regardless of your initial investment capital. Featured Image Source: The Haven Homes
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This article was first published on 5th September 2023


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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