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You want to rack up more sales than you’ve ever managed. That’s a fair dream to mull and explore; practically every other business wants the same for themselves.

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But maybe you’re not sure how to go about scoring the big numbers with orders and purchases. You haven’t laid out your aim, and you don’t know what strategies could lead you to better sales. Where should you begin?

Start here. This article will take you through the steps to planning and delivering on your ambitions for more successful transactions. Here they are:

Be Specific

It’s not enough to just want higher sales. You should have a clear idea of what that means, in terms of numbers—including dates and quantities. For example, if you sell household electronics, you could aim to sell fifty refrigerators by October 31. Many businesses prefer to set goals within periodic boundaries like weeks or months. You could do that for your enterprise.

Break Down Your Goals

You can make your task easier by slicing the path to your broader goal into smaller bits. Let’s refer to the example we used in the first step. If you would like to have sold fifty refrigerators by October 31, you could target a sale of at least three refrigerators each week leading up to your self-imposed deadline.

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Having defined this, you may go on to incorporate the process of securing the sale of those refrigerators into your daily or weekly routine.

Make A Budget

Before doing this, be sure that you’ve laid out everything you’d need to achieve the sales target you’ve set for your business. For example, online adverts, billboards and flyers announcing your sale, and marketing campaigns. You’ll incur costs while executing all of these things. Make a list of your needs, and create a budget for them.

Assign Roles And Milestones

You have to assign each aspect of your sales execution to willing and capable persons. Let them know what milestones they are responsible for, and check-in with them as those deadlines approach.

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By defining responsibilities this way, you’ll ensure that each stage on the path to your sales target is catered for. This will in turn increase your prospects of meeting your target.

Close More Deals

You will have to come up with ways to close more deals. You can do this by devoting more time to promising leads and less to uninterested ones; emphasizing the solutions that your products deliver; upselling and cross-selling products; and asking for referrals from customers who are satisfied with your service. If you keep your clients happy, they could be the source of even more business for your enterprise.

Periodically Review Your Performance

Track your progress towards your sales goals. You can do this on a weekly, monthly, quarterly, or annual basis, depending on the nature of your business and the targets you’re trying to reach. For example, you may review weekly milestones at the end of each week, and monthly ones at the end of each month. You can examine your achievements for longer-term aims once a year.

Final Words

If you follow the steps we have laid out here, you will find it easier to set and achieve sales goals. However, make sure your target is realistic (read: achievable), even if challenging. You can work your way towards more ambitious aims as your business grows.

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This article was first published on 4th July 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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