Importance Of A Business Plan To SMEs
Most small and medium scale business owners are very busy, thereby, finding it difficult to write a business plan. Read more about Business A business plan is a written document that explains in detail how a business (usually a startup) defines its objectives and outlines its goals, and how the business plans to achieve […]
Benefits Of Mastering The Art Of Business Presentation As An SME
As a small or medium scale business owner or entrepreneur, it is expedient that you master the art of business presentation, so you can pitch your business when the need arises. Read more about Business Business presentation is the formal information about business products or services carried out by using audio and visual presentation material […]
How To Market Your Product Before It Is Ready
Do you want to launch or introduce a new product or service to the market? In all obviousness, you must have carried out your homework and decided exactly what you plan to offer, and now all you need to generate is sales. Sounds like an easy task, however, it is important that you understand […]
Challenges Encountered In Marketing
Marketing is one of the most important sectors in a business organization, because they facilitate sales and encourage business growth. Read more about Business However, most marketers today face a range of challenges. Some of these challenges are as a result of lack of financial resources, while most of these challenges are as a […]
What You Need To Know About High Impact Marketing
There is a clear difference between marketing and high-impact marketing. This is because high-impact marketing is not just any kind of marketing, rather it’s a special kind of marketing that targets making a significant impact on your business. Read more about Business High impact marketing simply rises above normal marketing in order to get […]
History Of SME Development In Nigeria
SMEs are the backbone of any economy, irrespective of the level of development in that economy. SMEs could easily be located in rural areas, because they can survive on basic industrial infrastructure. SMEs have proven to help in poverty reduction, as they play important roles in developing countries like Nigeria, where poverty is most […]
Is An Online Community A Criteria For Business Growth?
The continuous growth of social media has lately led to greater access to information and business growth at large, because it contains unlimited forums for customers to express themselves. Read more about Business Nowadays, consumers now have the power to explore business and brands before making a decision, and refer others as well, so […]
Benefits Of Setting Up An Advisory Board
Considering the state of today’s business environment and the rate at which business leaders evolve, is an emerging competence. One of the strategies to thrive as a business in the ever-rising competition is by establishing an advisory board (learning forum) in order to access external wisdom and focus on growing your business. Read more […]
Maximizing Unique Value Proposition To Aid Business Growth
If you’re starting your own business or you are already a business owner, you should have probably thought about what sets you apart from your competitors in the market. This is why you need to come up with your unique value proposition (UVP) otherwise known as unique selling proposition (USP) in order to create […]
How To Keep Financial Records
The success of any business rests on accurate and proper record-keeping practices and solid cash flow. Without an accurate and proper record, it is simply impossible to determine the financial position or profitability of the business. Read more about How To Business owners, either small, medium or large scale businesses, should be familiar with […]
How To Reinvent Your Business
It is normal for some businesses to experience a decline in sales and revenue, however, what matters most is how you adopt major strategies to re-boost or reinvent your business. Read more about Business When a business is experiencing a decline in sales and revenue or has simply lost its stability and relevance, or […]
How To Set And Achieve Financial Goals
It is not enough to dream, because anyone can have dreams, but it takes courage and discipline to turn those dreams into goals and achieve them. It is one thing to set financial goals, and it is another thing to actually achieve those goals, as some persons fall into the trap of setting goals […]
With SEO; Words Aren’t Cheap Anymore
Heard of the popular saying, “Talk is cheap”? Well, not anymore. Every talk on the internet has to be very intentional. Why? To make people find you easily! It is most likely that a thousand and one people already sell what you sell or at least, they sell something very similar. Read more about […]
3 Basic Things You Should Know About Affiliate Marketing
A simple but yet, very powerful way to make money- Affiliate Marketing. In affiliate marketing, a person searches for a product he or she resonates with and then begins to promote that product. An affiliate promotes one or multiple products by making customers see the value in that product, in order to make them end […]
How To Turn Customers To Raving Fans
The testimony of one customer has the ability to convert at least ten more people which will reflect in your turnover as a business. This means the more you get existing customers to talk about your business, the greater the growth you will experience as a business. You must then realize that closing a […]
5 Fintech Related Business Ideas
Fintech startups across the world constantly come up with many fresh new ideas for the Fintech Industry. However, the basic objective of these ideas is to creatively connect entrepreneurs with investors in any industry, such as software, healthcare, logistics, or infrastructure development, etc. Read more about FinTech Fintech, which involves the amalgamation of finance […]