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  Digital transformation is at the heart of every business. Nowadays, it can be detrimental to any institution that has not digitized its business process. Digitalization is pivotal and essential to any industry that wants to grow and the medical and health sector is no exception. 
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Everything starts and ends with the mobile phone. People transact business with their mobile phones, and some companies are simply operated through mobile phones. This has gone to tell us that the mobile phone is an essential part of our lives. Hence, medical and health practitioners have a huge opportunity in the digital mobile ecosystem. One of those ways medics and health personnel can seize the opportunity in the digital space is by building a MedTech software.  In this article, we will examine 6 effective strategies you should consider when building MedTech software.
  • Choose A Niche

The first step in establishing yourself in the Med-Tech sector is to be known for a niche. Your niche is at the foundation of your brand. Choosing a niche is very important for newcomers because the market is already saturated. There are various niches you can consider. They are: 
  1. App category (diet, fitness, lifestyle, chronic illness, mental health)
  2. Key purpose (self-reporting or tracking, emergency help, communication, training)
  3. User type (patient, caregiver, healthcare worker, medical provider, student, mixed)
  • Research Target Audiences

The next strategy to deploy is to know your audience. It is important to serve a specific audience and meet their needs. You can choose to serve pregnant women, the aged, adolescents, children, etc. Other audiences to target are those suffering from specific health problems such as diabetes, obesity, and so on.
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Through local news and cultural backgrounds, you can as well identify specific needs of your demography and build a customized healthcare app that meets their health and medical needs. 
  • Build Trust

Building trust is critical in any business, especially in the health sector. In fact, running an e-Health business trust is highly valuable. You need to provide a product where users can trust your solutions and expertise. Your software should be known for its value provision. Offering free value is one way to earn the trust of users.  Aside from this, because you are going to be working with people’s health data which are sensitive, you will need to take proper security measures that protect them and their data. There are various local and international regulations that protect data. For example, global regulations that protect personal health records include ISO 27001 for information security or ISO 27701 for data privacy. In Nigeria the Ministry of Health is the chief regulator of health data.
  • Have Great Customer Support

The bedrock of the e-Health app is having great customer support. People loved to be given full attention; hence you can’t neglect the place of customer support.
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Although there are tutorials, FAQ sections, chatbots, etc., these sections can only offer limited customer support. There has to be a standby customer care support so that users can easily reach out and enjoy more personal communication.
  • Use Personalization

Following the increasing amount of health apps on the market, creating an app that is personalized in nature and function will keep customers closer to your brand. These days, we find many apps that are generic interactions, offer irrelevant content, and so on. There are various ways to create a personalized app. You can address users’ name, offer contents that are location and geographic-specific, and other human touch experiences. 
  • Analyze And Improve

Finally, building a successful MedTech app relies on working with data presented to you by users. This data is used for analyzing and improving user experience and consumer satisfaction. With the insights from clues given, you add improve an app’s features and meet specific needs.  Featured Image Source: MedTech Global
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This article was first published on 28th June 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.


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