The power of
Instagram in gaining traction for your restaurant business can not be overemphasized. Instagram over and over again has been voted as the best app for restaurant owners due to its features.
Read more about Social Media
From insta stories to videos to hashtags and other features. A
restaurant owner can make use of various features to upscale their restaurant business. In this article, I am going to show you how to use Instagram to build your followers and increase your audience in six simple ways.
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Use Photos and Videos That Are Consistent With Your Brand
Most restaurant owners usually make the mistake of uploading content that is not consistent with their brand. Successful restaurant owners on Instagram usually make use of exotic photos that captures nice stories on how they prepare exquisite and attractive food. As a restaurant owner using a good quality picture on your Instagram page can draw and keep the audience entertained. If you want to grow your restaurant business then you must invest in quality images and quality content. Content must be catchy witty and informative.
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Target Connection
What do I mean by target connection? Target connection is a strategic model where the restaurant owner connects with audiences and followers of influential restaurants within your niche. Following the followers and audience of these influential restaurants handles engaging them by liking and commenting on their pictures or posts can make you create awareness for your restaurant business. When you follow Instagram users on an influential restaurants page they can follow you right back and see what you’re doing. Engaging followers by liking and commenting is a way of keeping in touch with your followers.
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Use Call To Action (CTA) Occasionally
Call to action is one of the most effective strategies in building an audience around your restaurant business. For example, if you’re uploading video content, you can ask your audience, “where are you watching this video from?”. This question is a way of engaging your audience massively.
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Use & Create Relevant and Thoughtful Hashtags
The hashtag is one of Instagram’s most effective features for presenting your business to a large audience due to its algorithmic power. Use useful and creative hashtags that are in tandem with your niche when uploading content. For example, using hashtags like #happyhour, #partytime, #cocktail, and so on, tell a lot and even draw an audience around your restaurant due to algorithm. Post thoughtfully, using creative captions and creative hashtags, especially popular hashtags so that when those hashtags are mentioned, your post can appear before potential customers.
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Occasionally, Geotag Your Restaurant
Geotagging your restaurant leads to building attention and easy click. When you geotag your restaurant, you easily create some form of sentiment in the heart of users who share one form of affiliation with the city or state your restaurant is geotagged. For example, say you’re the owner of a bar and you’re in Yola, share a photo of your featured happy hour drink, be sure to geotag your business as a location in your post. Doing this can draw people’s attention to know the restaurant within their area and can be inspired by what you’re doing and follow you to get the latest gist on foods and drinks in your restaurant.
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Redirect Followers & Visitors On Other Social Media Platforms To Your Instagram Handle
Having other social media handles – Facebook, Whatsapp, Twitter, can not only lead to a higher following but help boost your Instagram following, thus building up sales. Believe it or not, having additional social media accounts like Twitter and Facebook can help you build your following and engagement levels on Instagram.
Featured Image Source: Quest NG
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This article was first published on 22nd October 2021 and updated on November 5th, 2021 at 2:28 pm
nnaemeka-emmanuel
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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