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  Whether you’re a seasoned content creator or a brand dipping your toes into the social media pool, prepare to be equipped with powerful insights and actionable practices. In this article, I’ll highlight 6 best engagement practices on TikTok which you can start exploring right away. Ready? Let’s begin!
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  1. Duets and Stitches

Collaborations are king (and queen!) on TikTok. Duets and Stitches offer unparalleled engagement opportunities. Add your unique twist to trending content, respond to funny challenges, or build on existing narratives. Collaboration fosters community and expands your reach faster than any solo dance routine.
  1. Trends

Jump on trending hashtags and sounds, but don’t be a sheep! Inject your personality, humour, or expertise into trending topics. A fresh perspective on a viral format is what gets shared, liked, and commented on. So, put your unique spin on the trends and watch your videos take flight.
  1. Concise Content

Attention spans are shorter than goldfish on sugar highs, so keep your videos concise and captivating. Pack a punch in the first few seconds, tell a complete story within the minute limit, and leave viewers wanting more. Less is often more on TikTok, so edit ruthlessly and make every second count.
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  1. Sound Effects

The right sound can make your video explode. Choose trending beats, catchy sound effects, or even witty voiceovers to elevate your content. Sound creates an emotional connection and influences how viewers perceive your visuals. So, choose wisely and let the audio be your partner in crime.
  1. Hashtags

Don’t just throw on generic hashtags hoping for the best. Research relevant, niche hashtags that resonate with your target audience and content. Use a mix of popular and specific hashtags to ensure your video reaches the right eye. Hashtags are your map to discoverability, so choose your path wisely.
  1. Livestream

Don’t underestimate the power of Live. Go live to answer questions, chat with your audience, or host interactive challenges. This real-time engagement builds connections, fosters loyalty, and creates a sense of community. Live is your chance to show your authentic self and connect with your viewers on a deeper level.
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Final Thoughts

Track your results, analyze what resonates, and constantly refine your approach. The TikTok algorithm is a mystery, so stay adaptable and experiment with different formats, trends, and sounds to discover your winning formula. When you implement these best practices, you’ll no longer just post random dance challenges on TikTok. You’ll spark explosive engagement, build a thriving community, and watch your content climb the viral ladder to fame.
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This article was first published on 21st December 2023 and updated on January 6th, 2024 at 9:51 pm


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (1)

One thought on “6 Best Engagement Practices on TikTok in 2024”

  • Don’t simply put on generic hashtags hoping for the best. Look for specialty hashtags that are pertinent to your content and target demographic. geometry dash world

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