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  It’s probably time for your real estate business to begin leveraging industry data—if you aren’t already doing that. There’s so much you can achieve with it, including getting a much clearer picture of the demographics you’re selling to, discovering what they want, and deciphering what kind of messaging gets to them. And that’s just the tip of the iceberg. In this article, we’ll show you 5 ways data analytics—the practice of reviewing data for insights –can transform your business and enable it to multiply its sales over a relatively short period.
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Grasp Market Trends

If you’re able to get your hands on historical data for the market that your business plays in, you’ll be in a better position to spot the trends in customer demand, tastes and preferences, and seasonal ebbs and flows in purchases, among other information. All of these are quite useful; you could plot out your marketing and sales strategies so that they cater to the market in more efficient ways, grow your leads, and close far more deals than you’re currently managing.

Optimize Pricing

Another data set you’d want to gather is property prices. If it’s comprehensive enough, this sort of material will give you a sweeping view of price changes over time; coupled with other relevant data, it could let you know why property prices have shifted as they have. You could also utilize the data as inputs for predictive analytics, and, by using modelling tools, generate fair present and future price estimates for your real estate assets.
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Targeted Marketing Campaigns

As we’ve already hinted, data analytics has the power to reveal insights that could inform your marketing strategy. For example, suppose analytics reveal a trend of young professionals showing interest in urban properties. In that case, your company can focus its advertising efforts on platforms and channels that resonate with this demographic.

Customer Relationship Management (CRM)

The real estate industry thrives on positive business-customer relationships. The deeper your insights into your customer’s behaviour and preferences are, the higher your chances of building long-lasting and profitable relationships with them. Customer Relationship Management (CRM) Systems, when powered by data concerning customer tastes, habits, and demands, can support your efforts at selling smarter and generating greater returns from that.

Improve Operational Efficiency

Data analytics can streamline internal processes and improve operational efficiency for real estate companies. It’s a great basis for automating routine tasks, optimising workflows, and identifying areas for improvement. Thanks to the information it unearths, your business can allocate resources more effectively. This efficiency reduces costs and also allows professionals to focus on high-value activities, such as client interactions and strategic decision-making, ultimately contributing to increased sales.
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Final Words

In Nigeria’s quickly evolving real estate landscape, data analytics can be a game-changer for companies seeking a competitive edge. If you’re able to harness the power of data, you’ll make informed decisions, tailor your strategies to market trends, and provide personalized experiences to clients. These are ingredients for success in what is often a hyper-competitive industry.
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This article was first published on 2nd February 2024


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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