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  Engagement is the locus of Instagram business growth and visibility. With an estimated number of one billion digital population using Instagram monthly, Instagram offers a vital potency for ROI (Return on Investment) for entrepreneurs and business owners.
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As a social media platform housing more dignified personalities, it has moved from being a mere place of showoff to a serious place of business promotion, marketing, brand building and a place of audience cultivation – organically. Business dominance on IG is not only engineered by just posting fine pictures of your products or services. Hence, you don’t just get the audience, engagement is very key. You need engagement, comments, likes, shares, saves, and other actions to prove that your content resonates with your audience. And this engagement must be genuine and organic, not imported audience and engagement. Therefore, this article stands to school you on how to generate more organic engagement on Instagram for your business. So, if you desire a genuine and organic engagement on your Instagram page, this is article is best fitted for you. To start with, what does engagement on Instagram entail? IG engagement is beyond numbers of views or followers; hence it is measured by the interactions that your audience make with your content in these metrics:
  • Comments.
  • DMS.
  • Likes.
  • Mentions.
  • Saves.
  • Shares.
  • Clicks.
  • Branded hashtags.

#1. Know Your Audience; Interact With Them

It is expedient to understand the demographics of your target audience which helps you tailor your content in a way that resonates with them. this will enable you to know when to post; days and times. When you create content that is relatable to them, engagement becomes easy. Also, interact with them, answer their questions, reply to their comments and socialize with them.

#2. Go Live

Schedule an Instagram live conference or meeting where you give value to your audience. You can choose a particular day and time within the week or weekend. Make it in such a way that they look forward to it.  About 70-80 % of people are likely to watch Instagram live than read a blog post.

#3. Share Good Images

IG is a visual platform. So, it’s important to show than to tell. Use good and quality images in your content. Use graphics, infographics or anything that shows. Instagram has tools that can help you achieve this even if you know nothing about photoshop and graphics.
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#4. Create Carousel Posts

Carousels are IG posts with multiple images. And Instagram algorithm pushes and re-serves these kinds of posts to followers who didn’t get to see it the first time, thereby giving second to third opportunities for impressions.

#5. Create Compelling And Savable Content

Remember that saves count as engagement on Instagram. Hence, creating savable materials on some complex topics boosts your engagement ratio on Instagram.

#6. Share Audience Posts

Don’t make your IG profile a one-way thing. social media is about connection and conversation. Listen and engage with your fans. Repost your tags and mentions. If someone tags you or your brand in a post, repost it, this will encourage others. IG is a showoff media.

#7. Be Available, Be Consistent

Be consistent in your posting. Consistency wins the game. The often you post, the more engagement you get from the audience. Schedule your post and stick to it. Study your audience and know when best to post.

#8. Leverage Instagram Stories

Learn how to use Instagram stories. It is engagement bait. About five million people use IG stories daily. And 60% of users have attested that they became interested in some brands after seeing them in stories.

#9. Use Hashtags

Use relevant and time-proven hashtags. A hashtag is a great tool for business visibility on Instagram. It expands your reach, places your content in the face of more people and increases engagement.  Though, don’t overuse them.

#10. Host Online Contest And Giveaway

The power of contest and giveaway in Instagram engagement growth cannot be over-emphasized These are the few steps to increasing engagement on Instagram. Featured Image Source: Socialbakers
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This article was first published on 21st January 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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