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  First impressions matter. The saying still stands correct on social media just as it is in the real world. Instagram is one place where first impressions matter because of its ability to connect businesses with their clients through the use of images and videos. You cannot afford to lose followers who might be potential clients just because of some mistakes on your account profile that could be avoided.
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The new year calls for change and the drive to reevaluate and strategize. If you are looking to establish or maintain your presence on Instagram, you have to create better plans for your platforms. You have to formulate new policies, make a few tweaks, or use the new features of your platforms in order to help you capture the interest of people. Follow the tips below to give your Instagram page the extra shine it needs as you begin activities for the new year:
  • Account Handle: Endeavour to use the full name of your brand/business. And to ensure that people find you easily on other social media platforms, make sure to register with the same handle.
  • Profile Image: For a brand account, upload a high-quality image of your logo, but if the account is for yourself as an Instagram influencer or fitness coach, then use a suitable picture of yourself.
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  • Name: For a name, you have to use your own name or the name of your brand. If you decide to use your own name, then it is advisable to put your profession behind it so that those who visit your page can see what you do and have firsthand knowledge of what the page is about.
  • Bio: If you do not construct a fitting bio, people who visit your account will likely not get the perfect picture of what you do. So, to make sure that you get more followers, edit your bio to be something simple, interesting, and worthy of making whoever stops by your page click on the follow button.
  • Profile Link: You get the opportunity to post only one link on your profile. Therefore, the link must be a direct link to what you want visitors to see. It could be a direct link to your website, a link to purchase your products or even a link to any sign-up page. However, with free tools like Linktree, you can add multiple links on your Instagram profile and direct your Instagram followers to anything you are trying to promote.
  • Story Highlights: Instagram users are prone to scrolling through your stories before deciding on whether to follow you or not. In order to make the best first impression and to introduce your brand and what you do, you should showcase your best updates under the story highlights.
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This article was first published on 5th January 2022 and updated on January 18th, 2022 at 10:50 am

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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