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Women You Should Know: Fiyin Toyo


A highly ambitious senior marketing and innovation professional with a track record of driving brand equity, share and accelerated growth, Fiyin Toyo is a creative and performance-driven marketing manager with communication, strategy and leadership skills. She is currently the West Africa Marketing Manager for the Oral Health Category at GlaxoSmithKline Consumer, where she executes marketing campaigns for brands.

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She previously worked at Guinness Nigeria Plc (a Diageo Company); and on brands such as Coca-Cola, the World Health Organization, MTN Nigeria Ltd, Phillips Consulting, Silverbird Group, amongst others while working in an agency.

Mrs Toyo is also the founder and Lead Coach of EmpowerU Career Consulting, an enterprise that trains and equips young graduates and professionals with employability skills for success in the job market.

In addition to the above, Fiyin Toyo serves as the Senior Innovation & Equity Manager for West Africa at Mondelez International. Her experience straddles across brand management, innovation, digital marketing and recruitment across Africa and Europe gained through managing world-class brands from previous employers-

Educational Background

Fiyin is a graduate of Psychology from Loughborough University, UK. She earned a Master’s degree in Public Relations from the University of Arts, London and a Diploma in Professional Marketing from the Chartered Institute of Marketing, UK.

Experience And Specialties

Fiyin Toyo has experience in marketing aspects such as:

Beer & Spirits, APNADs & CSDs, Powdered Beverages, Gum, Candy, Biscuits, Oral & Digestive Health. This Experience across Africa and Europe was gained through managing world-class brands in blue chips with a strong presence globally. Currently serving as the Senior Innovation & Equity Manager at Mondelez International with responsibility for Beverages, Biscuits, Gum, Candy and seasonal across West Africa.

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Her specialities include: Brand & Category management, P&L and A&P Management & Ownership

Developing portfolio, category & brand plans, Developing long term innovation funnels

Driving brand equity, New Product Innovation & Commercialization, Consumer insights, Analytics & Research, Digital & influencer Marketing, Consumer & Shopper promotions, Developing high-performance teams, Influencing and presenting to leadership teams.

Notable Works And Recognition Received

Fiyin Toyo has worked on award-winning campaigns such as:

Coca-Cola Nigeria’s ‘Share a Coke’ (Campaign of the year, Advan 2015), Guinness Nigeria’s Orijin launch (Brand of the year, Advan 2015) and Fanta Play Quiz (3rd place best use of digital, Advan 2013).

She has also received at least, twenty-one (21) Global Recognition Awards at GSK for innovation, performance, teamwork. A Guinness Nigeria Marketing excellence Award for being restless and agile. She is also a two-time winner of the CEO’s MVP Award at Sponge, West Africa.

Toyo has also been featured on the YNAIJA Powerlist for Corporate Nigeria and was nominated for the prestigious and renowned ‘The Future Awards Africa Prize’ in the professional service category for excellence and impact in the corporate world. Based on the impact of her work, she has been featured in The Business Day, Channels TV Rubbing Minds, Arise TV, West African Careers; amongst others.

She is also a seasoned speaker; spoken at many industry conferences and networks across Nigeria, Kenya, South Africa, Turkey, Pakistan and the UK.

In the future, Fiyin Toyo looks forward to leading a marketing team in the near future and ultimately gaining multi-market experience to help her transition into a General Management role at an exciting multinational.

Toyo possesses citizenship in the United Kingdom and Nigeria and has the right to live and work in Europe/West Africa.


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Featured Image Source: EmpowerU

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Jeremiah is a scholar and a poet. He has a keen eye for studying the world and is passionate about people. He tweets at @jeremiahaluwong.

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