Read more about Brands we love
Founded in 1987, SIMS has grown over the years to become a leader in the home appliances niche. Although that space has numerous players, SIMS has continued to hold its own and is reaching an expanding customer base made up of people who want quality electronic products. SIMS Nigeria is headquartered in Victoria Island, Lagos, and also has multiple stores in various parts of the city. Besides its presence in Lagos, the company has branches in Abuja, Port Harcourt, Onitsha, Enugu, and Kano. These outlets serve customers in most of the country’s geopolitical zones. Products available from SIMS include home appliances such as air conditioners, washing machines, refrigerators, microwaves, irons, gas cookers, rechargeable fans, and blenders. Kitchen appliances like electric kettles, sandwich makers, and toasters are also on sale. Home entertainment systems– television sets of various sizes, boom boxes, soundbars, and home theatre –may be acquired from SIMS as well. Other items on offer from SIMS are power solutions like rechargeable LED bulbs, lamps, and torches, as well as power generating sets.
Sign up to the Connect Nigeria daily newsletter
SIMS sources these products from a broad collection of international electronics brands—Samsung, Royal, Parsun, and Powermatic. It has built a strong relationship with these brands, for which it functions as product distributors in Nigeria. In 2004, SIMS collaborated with Samsung to establish a local manufacturing line for its refrigerators and air conditioners. Customers can purchase products from SIMS at any of its stores. Nationwide delivery is also available for orders worth more than ₦500,000. Customer support can be assessed round the clock, and there’s a 12-month warranty for items bought from the company. SIMS is just one of many businesses operating in Nigeria’s home appliances niche. But it’s one of the most recognized of the lot. For over three decades, it has built a reputation as a leader in its space. The signs are that it will continue to dominate the electronics distribution sphere for years to come. Featured Image Source: Internship Openings
Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- 7 Traps Founders Should Know About the Nigerian Market
- How Chowdeck Won its Distribution Game: A Recipe for Success
- Using Pinterest and Instagram for Visual Marketing Strategies
- The Role of Artificial Intelligence in Personalized Marketing
Even the best home appliances like Viking eventually need to be tuned up and repaired, so don’t worry, Just call low cost appliance repair at (847) 767 0547