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  Businesses often struggle to get heard online. This space is swamped by millions of disparate voices battling for a share of the audience’s attention. Advertising isn’t as much a guaranteed success here as it is on traditional media, as viewers can simply choose to not see ads.
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Corporates need a different strategy to reach their target market. So they turn to content creation agencies like Pen-Shy Motions. Founded in 2020, Pen-Shy Motions styles itself as a brand communications content provider. It helps businesses create content that speaks to their particular audience, in a fashion that’s distinct, engaging, and true to the client company’s values.
Jennifer Obiuwevbi
The quality of Pen-Shy’s creative services turns on the expertise of its founder. And Jennifer Obiuwevbi has a good idea of what it takes to reach a large number of people. A skilled copywriter and digital marketer, she’s handled communications for some of Nigeria’s leading startups and online media outlets. With Pen-Shy, she’s bringing her experience to bear on numerous other businesses. For her, it’s a mission to enable these organizations to “diversify the typical business language and make it bring a sense of magic and wonder to their brand.”
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Jennifer aims for Pen-Shy to cater to businesses in every industry. All that matters is that they’re ready to connect with their audience in the most effective ways possible—including via animated videos. ”We serve a diverse clientele,” she explains. “I always say there’s no limit with stop motion. Any brand can utilize it. The only thing you need to work out is the idea.” Pen-Shy Motions is a sub-brand of a broader content creation and management agency, Pen-Shy Relations. The latter takes on projects in digital marketing, in addition to its typical written and animated content provision services. Jennifer is keen on pen-Shy becoming a much bigger agency in the coming years. She believes that this growth will enable it to meet the content needs of many more businesses. “We are creating a brand that moves beyond the typical adverts and communication materials,” she says. “It is my hope that, in under three years, Pen-Shy Motions will be a leader in content creation, opening new doors of communication the world has not yet explored.”
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This article was first published on 14th April 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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