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Nigeria’s fashion businesses are numerous. They operate from tens of thousands of small tailor shops spread all over the county’s simpler neighbourhoods. They also exist within finely lit showrooms of our city’s highbrow districts. Together, they make up an industry that’s worth several billion dollars, bursting with energy, and firing on all fronts with creativity.
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Vicci Mahi belongs within this vibrant setting. But it’s also defining itself as a unique player in the space. Based in Lagos and serving a broad market, it makes an assortment of women’s clothing and ships them to the many who desire to be adorned in beautiful apparel. Its following appears to be growing by the day. Enough is propelling the Vicci Mahi brand to get it recognized on the national stage– the sort of drive that landed it a spot on the list of Connect Nigeria’s Top 100 Emerging SMEs for the year 2019. This vigour is something to admire in a business that’s barely been around for a year. Its founder, Chinyere Umahi, launched it in 2019. This was shortly after she had finished from one of Lagos’s key fashion schools.
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Since then, she’s been building the Vicci Mahi brand. You’ll get the best snapshot of what she’s achieving with it at the business’s Instagram page: a collection of corporate and casual wears, designed for different occasions; Ankara dresses, denim tops and trousers, finely-finished skirts, T-shirts, and variously coloured garments. The page has Vicci Mahi’s contact information, which allows people who like the wares on display to make inquiries and place their orders. Deliveries are made via courier to destinations across Lagos. Umahi says that her brand is more than just a fashion outfit. It’s her “artistic and creative outlet”, something that’s driven by a passion for making aesthetically pleasing things. This probably informs her attention to the form and style that her ‘wears’ take. She’s currently shaping Vicci Mahi into a company that can compete on the continental stage. This involves consistently outperforming her customers’ expectations. But her mind is already set on her goal. In her words, she’s going beyond what she ever believed she could do.
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This article was first published on 12th July 2020

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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