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As a micro-blogging app, Twitter has become a go-to place for professionals and ordinary people who want to share their ideas on a plethora of topics. Gaining followers is a great way to establish authority and active engagement. With the mass sharing of thoughts and follow-up with trends, large followership will in a great way help businesses and individuals build a solid brand.

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In this article, I outline 10 tips you can apply to gain more Twitter followers and access the full benefits of the app.

1. Complete your profile

As simple as this is, it can make or mar your account. Have a striking profile picture. It could be your business logo or a picture of you. Your background image should also speak of your brand in an enticing way. Add a bit of personality and fun to the mix, so that when your page visitors see it, they are first captivated by your creativity and finesse.

2. Optimize your bio

Twitter is a large space, and like every other social media platform, your bio speaks volumes about your brand. Whatever your account is all about, be sure to state it clearly in your bio. It is the first interaction your visitors will have with your page. It should be attractive and reveal what your followers will gain from following you.

3. Define your brand

Whether as a business entity or an individual, it is important that you carve out a niche for yourself. Ask and answer this question: what will my brand be known for? The mistake that many Twitter users make is to talk about everything.

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You can’t be all over the place, because your potential followers will be confused as to what exactly you are up to. Define what your brand will be and the kind of content you will put out.

4. Be conversational

It’s called “social media” because people come on there to have meaningful conversations. No one wants to have robotic communication. This means that in all your tweets, you should infuse some human feeling. Your tone and voice should be endearing and capable of reaching out to the hearts of people. No matter what niche you tweet about, there should be that human undertone and rapport.

5. Use trendy hashtags

On your Twitter app, you will see the search icon. When you click on it, you will find varying hashtags that have accumulated a series of tweets. Go through them and find one or two that resonate with your brand and tweet. Even if you don’t find any, do well to make use of a hashtag that relates to your tweet, whether it is trending or not. This will boost your post and make it discoverable to other users searching that hashtag.

6. Post visual content

I can’t stress this one enough. Humans are highly visual these days, and the best way to grab their attention is through visual content. To make your tweeting journey more appealing, post videos, GIFs, images, infographics and memes. It will go a long way to making your tweets interesting.

7. Engage in trending conversations

Just as you will want to discover trending hashtags and apply them to your tweets, you should also search them out and join the conversations using those hashtags. Currently in Nigeria, most trending hashtags revolve around politics, 2023 elections and the ASUU strike.

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You can explore other trends depending on the season since some trends have a short lifespan. Use this opportunity to contribute intelligently to conversations and diplomatically draw other users’ attention to your page.

8. Join Twitter spaces

This is like an offshoot of the previous point. It is part of joining conversations, but this time, via the audio feature provided by Twitter. Search for spaces in your niche and join them. Listen attentively to their discussions and contribute when and where necessary. Remember, you are typically drawing attention to yourself.

9. Post at the right time

Posting at the appropriate time is another factor you must put into consideration. For more engagement and to get more eyeballs on your content, post between the hours of 6-8 am, 11 am-1 pm and 4-6 pm. These are times when people are more likely to be active on the platform.

10. Create Twitter threads

As earlier mentioned, Twitter is a microblogging app. This means that people are constantly searching for concise, yet educative pieces. You can solve this problem in your own niche. Are you a food enthusiast? Tweet about food, diet and healthy eating. Are you an entrepreneur? Tweet about the business space, marketing and social media. Whatever your niche is, create captivating threads that can keep your visitors glued to your page and keep coming back for more. They will be glad to follow you because you have value to offer.

In addition to these tips, don’t forget to keep engaging with your current followers, no matter how small the number is right now. Like, comment and retweet their posts. Also, keep an eye on your accumulators, that is, influencers that already have the kind of audience that you need. Engage with their posts and make yourself known. Gaining more followers on Twitter is all about marketing yourself or your business. So put yourself out there, add value with your content and you can be sure to grow your audience. It will take time, but in the end, it will be worth it. Good luck!

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This article was first published on 23rd July 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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