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  Social media can be a goldmine for businesses but navigating it can feel tricky. Don’t worry, we’ve all been there! To help you avoid some common pitfalls, here are 10 social media marketing mistakes to steer clear of.
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  1. Fading Out of Sight, Out of Mind

Imagine throwing a party and inviting everyone, but then you disappear the whole time! That’s what it’s like for your social media followers if you post here and there, whenever you feel like it. Posting regularly, even just a couple times a week, is like showing up to your own party and being a good host. It builds trust with your followers and reminds them that you’re there, offering cool stuff.
  1. Talking Only About Yourself

Social media is like a conversation, a back-and-forth. Don’t just shout about how awesome you are all the time. Share interesting articles, ask questions about what your followers like, and respond to their comments. People want to feel like they’re having a real conversation, not just being advertised to all the time.
  1. Boring Content Makes People Snooze

Let’s face it, nobody wants to scroll through a feed full of long, dry posts. Spice things up with eye-catching pictures, funny memes that your audience can relate to, or short videos that teach them something new. Think about what kind of stuff would grab your attention when you’re scrolling and try to make your content similar.
  1. One Size Doesn’t Fit All

Every social media app is like its own little party with a different vibe.  For example, X is like a fast-paced chat with short messages, while YouTube is more like watching a fun presentation.  Make sure your content fits the platform. Keep your posts short and sweet for X, but longer videos might do well on YouTube.
  1. Leaving Your Followers on Read

Imagine texting your friend a question and they never answer! That’s how it feels when your followers comment or message you and you don’t respond. Talking to your followers is key! Answer their comments and messages as soon as you can. It shows them that you care about what they have to say and makes them want to keep interacting with you.
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  1. Buying Fake Friends

It’s better to have a small group of real friends who you connect with than a huge group of strangers who don’t even care about you. The same goes for social media followers. Don’t waste your time buying fake followers who won’t ever like or comment on your stuff. Focus on creating awesome content that real people will want to follow.
  1. Hashtags Gone Wild

Hashtags are like keywords that help people find your posts. But don’t go overboard! Using too many hashtags that aren’t relevant to your post can make it look like spam. Do some research to find hashtags that people in your niche actually use, and then use just a few of those in your posts.
  1. Ignoring the Story Time Feature

Stories on apps like Instagram, Facebook, and Snapchat are a great way to connect with your followers in a more casual and real-time way. You can use them to show behind-the-scenes glimpses of your business, answer questions live, or even run fun polls to get your audience involved.
  1. Ignoring the Report Card

Social media platforms give you reports that show you all sorts of cool info about your followers and what kind of content they like best. It’s like a report card that tells you what you’re doing well and where you can improve. Use this information to figure out what’s working and what’s not, and then adjust your strategy to get even better results.
  1. Social Media Burnout

Even superheroes need a vacation sometimes! Don’t burn yourself out trying to be on social media all the time. Schedule your posts in advance and plan out your content calendar so you’re not scrambling every day. Remember, social media should be fun and engaging, not a chore. Take breaks when you need them!
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Final Thoughts

When you avoid these common social media marketing mistakes, you can maximize your impact on social media and achieve your business goals. Remember to always listen to your audience, provide value, and stay true to your brand’s identity.
Got a suggestion? Contact us: editor@connectnigeria.com

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This article was first published on 13th May 2024

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.


Comments (1)

One thought on “10 Social Media Marketing Mistakes to Avoid”


  • The talking only about yourself one is a big one for me. I need to remember to engage more with my Wordle Unlimited followers and ask them questions.

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