Video of the Week: The Nigerian Building UK’s Biggest Bridal Company

BUSINESS Social Media

Building a Strong Brand Identity Through Social Media Marketing

25th May 2025

  Your brand is more than your logo, colours, or tagline. It’s the perception people have of your business, and social media is one of the most powerful tools for shaping that perception. With millions of Nigerians active daily on platforms like Instagram, TikTok, Facebook, Twitter (now X), LinkedIn, and YouTube, social media has become … Continue reading Building a Strong Brand Identity Through Social Media Marketing

By samson-ogunmola

BUSINESS Social Media

Augmented Reality is Shaping the Future of Social Media Marketing

  Augmented Reality (AR) is no longer just a novelty used in gaming or filters for fun. It is becoming a serious tool in the hands of marketers, especially on social media. As platforms like Instagram, Snapchat, and TikTok integrate AR more deeply, brands are beginning to see how this technology can transform the way … Continue reading Augmented Reality is Shaping the Future of Social Media Marketing

By samson-ogunmola

Social Media

Crafting Social Media Campaigns for Nigeria’s Gen Z Audience

21st May 2025

  Gen Z is changing the way brands communicate online. Born between the late 1990s and early 2010s, this generation grew up with the internet, smartphones, and social media as part of their daily lives. In Nigeria, Gen Z is a powerful and vocal group that shapes culture, drives trends, and influences buying decisions. Read … Continue reading Crafting Social Media Campaigns for Nigeria’s Gen Z Audience

By samson-ogunmola

BUSINESS Social Media

Why Social Media Advertising is Crucial for Business Growth

  Visibility is everything in the digital economy. No matter how great your product or service is, if people don’t know about it, it won’t sell. That’s where social media advertising comes in. It has become one of the most effective ways to grow a business, connect with the right audience, and increase revenue. Read … Continue reading Why Social Media Advertising is Crucial for Business Growth

By samson-ogunmola