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  The COVID-19 lockdown gave rise to a WHOLE new level of social media engagement like never before. Brands and businesses on social media seized the opportunity to share their ideas and insights with their viewers. This was perfect timing because the people they were reaching with their content were confined to the four walls of their homes and had no choice but to scroll through their social media feeds.
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Perhaps, some of the most interesting conversations to take place on the social media space in recent times was marketing guru and dot com entrepreneur, Seth Godwin’s live sessions with a few Nigerian content creators. Last month, Seth sat down for a virtual conversation with branding and marketing professional, Blessing Abeng, about “The Art of Starting and Quitting”. Today, we look at another live session Seth had with Digital Creator and Growth Manager, Peace Itimi, on “The Art of Story Telling”. For a brand to connect on a deeper level with its audience, it must tell a story – not just any story but one that is steeped inconsistency and authenticity.
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This video would be worth your time, especially if you’re in the process of building your brand. Watch it below: Featured Image Source: Peace Itimi – Youtube
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This article was first published on 15th August 2020

samuelokoruwa

My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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