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Social Media

How Does Social Media fit Into the Buying Journey?

4th November 2024

  Social media plays a significant role in the modern buying journey, influencing consumer decisions at every stage, from awareness to post-purchase engagement. With billions of users actively engaging on platforms like Instagram, Facebook, and Twitter, businesses can leverage social media to create meaningful touchpoints with potential buyers. Read more about Social Media This article … Continue reading How Does Social Media fit Into the Buying Journey?

By samson-ogunmola

Finance Social Media

How Do Companies Make Money from Social Media?

31st October 2024

  Social media has become vital to modern business, offering companies countless ways to reach customers, promote products, and build their brands. But beyond just marketing, social platforms themselves serve as major revenue-generating tools. Companies use social media to make money through various strategies, from advertising and direct sales to influencer partnerships and content monetization. … Continue reading How Do Companies Make Money from Social Media?

By samson-ogunmola

Social Media

Integrating Social Media into Strategic Marketing

  Integrating social media into your strategic marketing plan is essential for modern businesses looking to boost brand visibility, engage with customers, and drive sales. By using social platforms as part of a broader marketing strategy, businesses can create more personalized, data-driven campaigns that connect with their target audience. Read more about Social Media This … Continue reading Integrating Social Media into Strategic Marketing

By samson-ogunmola

Gospel Music Social Media

Gospel Music and Social Media: Victor Thompson

  Victor Thompson, a talented and fast-rising artist in the Nigerian gospel music scene, has been using social media creatively, especially through his ongoing “online worship sessions.” These sessions have helped him reach and connect with a global audience while spreading the message of the gospel. By leveraging social media, Victor Thompson taps into both … Continue reading Gospel Music and Social Media: Victor Thompson

By preciousgift-nwaeze