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Social Media

Using Social Media for Customer Service: Opportunities and Challenges

2nd May 2024

  Social media has transformed how businesses interact with their customers, offering a platform that combines marketing, communication, and customer service. As more consumers turn to social media to make inquiries, share feedback, and seek resolutions to issues, companies have the unique opportunity to engage with their audience in real time. Read more about Social … Continue reading Using Social Media for Customer Service: Opportunities and Challenges

By samson-ogunmola

Social Media

The Importance of Social Listening in Crisis Management

  Effective crisis management is essential for maintaining a company’s reputation and operational stability. One of the most critical tools in the arsenal of any organization aiming to manage crises successfully is social listening. By actively monitoring online conversations, businesses can quickly identify emerging issues before they escalate into full-blown crises. This proactive approach enables companies … Continue reading The Importance of Social Listening in Crisis Management

By samson-ogunmola

Social Media

The Impact of Voice Search on SEO and Social Media Strategy

1st May 2024

  Voice search transforms how users interact with search engines and social media, using spoken commands instead of typing queries. This shift impacts SEO and social media strategies, as brands and content creators adjust to people’s search for and consume content. Read more about Social Media Voice search allows users to perform searches quickly and … Continue reading The Impact of Voice Search on SEO and Social Media Strategy

By samson-ogunmola

Social Media

Leveraging LinkedIn for B2B Digital Marketing Success

29th April 2024

  LinkedIn has become a pivotal platform for business-to-business (B2B) digital marketing. With over 700 million professionals networking and sharing insights, it offers a unique opportunity for marketers to target and engage industry-specific audiences. Leveraging LinkedIn effectively can elevate a brand’s presence, generate leads, and ultimately drive sales. Read more about Social Media This post … Continue reading Leveraging LinkedIn for B2B Digital Marketing Success

By samson-ogunmola