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As social media marketers, we often spend much time writing blog posts and keeping ourselves updated with the current social media marketing trends. Other times we spend time trying to update our social media accounts in order to stay active on social media.

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You can agree with me that the most difficult thing as a social media marketer is actually planning what to write on social media. There are billions of registered accounts on FacebookTwitterInstagramPinterestTumblr, Snapchat, and TikTok and the right way to reach the people behind these accounts is the real problem.

Therefore, the question remains, how do we write on social media for our audience? What is the perfect way for us to convey a message? Will it be effective or not? If we consider all these questions, we will see the reason why learning the basics of writing for social media is important.999999

How To Write For Social Media?

Know Your Audiences: When it comes to writing for social media, you need to make sure that the right audiences whom you are trying to reach out to are going to get your message. The first step you should take is to identify who your followers are. This way, you will be able to decide on how you want to deliver your social message.

To get to know your audiences, attach questions at the end of your message for them. You can also ask for their opinions and then you will know what they actually like or dislike. Always check for their comments and feedback, and do not ignore them.

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Purposeful Posts: By now, you should have it in the back of your mind that writing for social media is totally different from writing for blog posts. This is because social media posts are not supposed to be long. Nobody wants to read long content on social media. You need to know what your audience prefers and find answers as to why they prefer to read or communicate through social media rather than on blogs. Do not post just for the sake of posting something. Your followers will lose interest and unfollow you sooner or later. Make sure that the post you are about to make is valuable to them. Write things that are suitable for your targeted audiences.

Your Tone Matters: A friendly and casual tone for social media writing will help you a lot. When you write in a serious tone, people will find it hard to stop and take out time to read your caption. Do not bore your readers by using vague and impenetrable language. Your communication matters a lot, and since it is about how you engage with your followers on social media, you need to employ tactics to keep the conversation flowing. In social media writing, you should write like you are talking to a friend so your followers will feel closer to you.

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Keep It Simple And Short: No deep musings. No long rants. If you have got a long content that you intend to share with them, you can publish it on your website, insert the link in your status and keep the details short. Keep all your social media posts simple and short for your audience to understand your message easier. Go straight to the point.

Proofreading Helps Too: There is a limited word count on every social media platform. Hence, you need to be sure that your message is delivered to your audiences in a way they would not misinterpret. Make sure that what you post is appropriate. You can have a friend read your intended post before posting to make sure that your message is clear.

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This article was first published on 3rd June 2022


Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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