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The queen of endorsements is at it again. Everyone has been wondering why her life has been so quiet of late but now we realize that she has been very busy working to add more to her resume. Genevieve Nnaji has just been signed on to be the brand ambassador for Coscharis motors who are the dealers of Land rover and BMW in Nigeria. This deal is a one of a kind as none of her colleagues have gotten to this point yet. She was one of the first to make endorsements very famous and now she takes the cake by getting one of the biggest endorsements in the country for a movie star. The details of the endorsement are as follows:
  1. She will be paid $100,000 (about N15,000,000) for the first 6 months
  2. After that she will be paid $250,000 (about N37,000,000) to make the total sum of the endorsement come to $350,000
  3. What’s a brand ambassador without sampling the products you are endorsing? She will be able to choose a ride of her own to cruise about town with.
This is a big step not just for Genevieve but for other people who are dreaming of getting such endorsements. All one needs is to pave the way and now that the doors to more money endorsements are open, let’s hope they roll out fast. All in all, congrats to Genevieve for this fantastic deal!    

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This article was first published on 12th June 2012 and updated on June 19th, 2012 at 8:46 am


Dami is the editor and business developer for she is an On-Air Personality and also an Artist with a focus in sculpting and pottery.

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