Read more about Social Media
In this day and time, not being on social media is more or less, out of the world because everything happens on social media. It comes as a full package – from Facebook, Instagram, WhatsApp, Twitter, Pinterest, LinkedIn, Snapchat, Tiktok, and others! You choose your fighter. People are now able to gain opportunities on social media, make money off social media, and even get popular through social media. You can tell that social media is quite a big deal. Social media platforms have evolved through the years with several features, people, usage, and even time spent. A whole lot has changed and this article highlights a few of them.
- Brand Storytelling: The big global brands are now on social media and yes, they are social! They have utilized the platforms well to communicate their value to their target audience. These brands have integrated social media into their strategy as a major channel and now have a dedicated workforce to this effect. Users, now more than ever, have access to these brands and are able to relate with them on a more personal level.
- Community Building: People are quite tired of the perfectly curated lives online and a set of content creators have been able to hack this into their audience strategy. They understand their audience and have been able to build a community from those that engage with their content. There is a sudden wave of micro-influencers. Brands now pay them to communicate their value as well as drive more eyes to their products and services. They get to maintain this because social media now thrives on authenticity and people to people relationships.
Sign up to the Connect Nigeria daily newsletter
- Original Content: This has become a sudden niche as platforms like TikTok, Instagram and YouTube have made it more seamless and fulfilling. It is a way to have so much fun at your discretion amidst communicating your value. Everyone has access and is capable of creating social media content as long as you have a smartphone and internet connection.
- Live Streaming: Communication, as we now see, can be made in real-time. You can now join live conversations. It is a great add-on to brand credibility as you get to ask questions live, launch new products, host sessions, and lots more.
- Social Listening: Now that social media can be used to achieve so much more, so much is invested into social media success. People have set up masterminds to teach the nitty-gritty of the platforms and what is to be known. Jobs like social media management, content management and strategy now exist. People get paid to handle brand presence and monitor conversations online.
Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- How Does Social Media fit Into the Buying Journey?
- How Do Companies Make Money from Social Media?
- Integrating Social Media into Strategic Marketing
- Gospel Music and Social Media: Victor Thompson
