The Science of Visual Attention: Crafting Engaging Video Content
Visual attention is a crucial factor in determining the effectiveness of video content. Understanding how to capture and maintain an audience’s focus can significantly enhance engagement and retention. Videos have become a dominant form of communication, learning, and entertainment, with creators constantly seeking ways to optimize their content. Read more about Social Media This […]
How To Create Viral Content
Creating content that captivates millions seems like a daunting task, yet every day, videos, memes, and articles break through to viral status. What sets these apart? Successful viral content doesn’t just happen by accident; it’s a product of strategic crafting, deep audience understanding, and impeccable timing. Read more about Social Media This post explores […]
The Best Ways to Market Your Products with Short Videos
Human attention spans are shortening. We aren’t as patient with media as we used to be—that’s what available evidence says. Article lengths are reducing, video watch times are shrinking (short videos), and clips are becoming more popular with audiences than long films. This means that today’s content marketing has to be snappy and make […]
Guide on How to Create a 60-Second Video for Your Business
Videos have become a popular and effective medium for businesses to engage their audience, communicate their brand message, and drive conversions. With the rise of social media and shorter attention spans, creating concise and impactful 60-second videos has become essential. In this step-by-step guide, we will walk you through the process of creating a […]
Video Of The Week: 7 Ways To Level Up Your Content In 2022
For our Video of The Week, popular Lifestyle blogger and YouTube, IAMYEYCHI coaches us all on the ways to level up our content game. Read more about Video of the week According to her, it is important that we all create better content that will encourage more people to share. Hence, she advises us to […]
Video: Best Times To Have Breakfast, Lunch & Dinner
The importance of eating foods high in nutrients is common knowledge. What is less known, however, is the importance of eating these foods at the right time. Eating meals at the right time of the day comes with so many benefits. It can assist in weight loss, boosting energy levels, and preventing diseases. Read […]
The 23-Year-Old Solving Nigeria’s Electricity Problem
Nigeria abounds with young talented individuals. These individuals have what it takes to provide practical solutions to the problems facing the country. As a matter of fact, we can find them in various sectors including technology, entertainment, medicine, and agriculture. Read more about Videos However, what many of these individuals lack is a platform […]
Complete Guide To Social Media Image Sizes
Recently, social media platforms have been evolving increasingly from text to visuals, but the confusion regarding what ratio and size the images ought to still abound. Read more about Social Media As a social media manager or marketer, you should understand that featuring visual content like infographics, images, etc. are important in order for […]
What You Never Knew About Content Marketing
Content marketing is like an attractive magnet and it has been proven to make online businesses generate more leads and drives sales which is what every business focuses on. Everyone is attracted to great content, especially one that speaks to their needs. Read more about Business Content creation has so much more power than […]
Video Of The Week: 3 Nigerian Brands Making Great Impacts On Nigeria’s Economy
Nigerian entrepreneurs are making great strides in the country’s economy by boosting their GDP growth, attracting foreign investors, assisting with employment, and ultimately serving society. They have brought in new innovative ideas to help develop the country even better. Read more about Video of the week In our video of the week, we look […]
Video Of The Week: How Deji Adeyemo Built A Chain Of Successful Businesses In Africa
In our video of the week, filmmaker and Youtuber, Tayo Aina interviews Deji Adeyemo, a Nigerian entrepreneur who has built a successful chain of businesses in South Africa. Read more about Video of the week From an engineering consulting firm to a restaurant and a supermarket, Adeyemo takes you on a journey through his […]
Video Of The Week: How To Make Money Investing In US Stocks From Nigeria
Investing in US stocks is crucial if you want to grow your money without worrying about Naira fluctuations. However, if you’ve done your research, you must have realised how complex this is. Read more about Video of the week This is why learning from people who have experience investing in the US stock market […]
Social Media Video Of The Week: Budget Saving Tips For Nigerian Weddings
Weddings are often very expensive affairs. Perhaps this is understandable. For the couple involved, they are (hopefully) a once-in-a-lifetime event. And for the families and other well-wishers in attendance, they are a merry-making affair. Read more about Social media video of the week The pressure to impress the world with one’s wedding is real. […]
Social Media Video Of The Week: Inside Gembu, Taraba State, Nigeria’s Mountainous Wonder
Recently, Twitter came alive with pictures and videos of Gembu, Taraba State. The images and videos captured sites from this region—its lush green mountains with tops shrouded in mist; tea plantations stretching over thousands of hectares; verdant hillsides; and streams carving paths through the landscape. Read more about Video of the week In a […]
Social Media Marketing Tips: Improve Your Marketing With User Generated Content
When people want to decide on buying a product, they are more likely to trust user testimonies about it than they are to rely on that brand’s marketing messages. In other words, they think regular people like them tend to be less biased about their assessment of products because they don’t have a stake […]
Social Media Video Of The Week: Ideas For Your Valentine’s Day Celebration
There’s no universally accepted form for a perfect Valentine’s Day celebration. Many will want to spend the day with their loved ones; not a few will prefer to ‘take themselves out’. Some will make a lively blast of it. Others may settle for a tranquil experience. Read more about Video of the week However you […]