The Social Media Audit Checklist: Identify Weaknesses & Opportunities
Social media is a powerful tool, but sometimes it feels hard to know what is working and what is not. One way to clear up the confusion is to use a simple review process. A well-organized review using a social media audit checklist can help you see where you are doing well and where you […]
Advanced Social Media Strategy for 2025
Social media is always changing. What worked last year may not work today. In 2025, businesses and creators need to think smarter and plan better. A good social media strategy will help you grow, reach more people, and stay ahead of the competition. Here’s how to make the most of social media this year. Focus […]
Innovative Marketing: Harnessing Creativity and Strategy
In today’s hyper-connected and information-saturated world, capturing consumers’ attention and standing out in a crowded marketplace is no easy feat. However, by leveraging innovative marketing strategies that combine creativity with strategic thinking, businesses can differentiate themselves, build brand awareness, and drive customer engagement. In this article, we will explore some innovative marketing tactics to […]
Breakfast With Eizu: RECAP EDITION
Are you a CEO with over 20 staff members? Are you thinking of marketing strategies that work best in this new government? Are you confused about the direction to sail with the present tide of economic reality? We are delighted to invite you as a distinguished CEO to our exclusive business event, Breakfast With […]
Improve Your Business Performance with this Strategy & Structure Session for CEOs, and Management Teams
On the 27th of May 2023, an upcoming breakfast session focusing on strategy and model and hacks will take place. The event is designed for CEOs and business owners who are seeking to enhance their business strategies and structures to improve their overall performance. The event will feature expert speakers who will share […]
How Businesses in Nigeria Can Win with the Right Pricing Strategy
Since the outbreak of the pandemic in 2019 and the Russo-Ukrainian war this year, the global economy has been battling high inflation rates. This has led to a huge increase in domestic and industrial raw materials. You could go to a mall at the beginning of the week to window shop for a pair […]
All You Need To Know About Inbound Marketing Strategy
Most social media marketers do not know what inbound marketing means. This lack of knowledge has affected the growth of their brands and their overall patronage from customers. In this article, we discuss the nature of inbound marketing and the types and examples of inbound marketing. Read more about Marketing Inbound marketing is a customer-focused form […]
Video Marketing: How To Drive More Sales
Ever since YouTube was introduced to the internet in 2005, the use of videos for marketing purposes has improved. The social media app changed everything when it allowed its users to upload and publish their video content directly within the search engine. Today, the platform has billions of active users. Read more about How-To YouTube […]
3 Strategic Ways B2B Can Turn Vendor Clients Into Partners
Turning your clients into partners guarantees long-term business benefits. To start with, who is a partner and who is a vendor? Entrepreneurs defined partnership as the relationship between two or more people to trade or do business. Each person contributes something like property or skill and shares in both the profits and the losses of […]
Competitive Positioning: What You Should Know
Every company, set up or organisation has competitors and the degree to which it thrives or it’s successful is the degree to which it has an upper hand over its competitors. This is where competitive positioning comes in. Read more about Business What is competitive positioning? Competitive positioning encompasses the different methodologies taken up by […]
How To Use Youtube Shorts In Your Content Strategy
Social media is always evolving thanks to the new features that pop up now and then. This opens up a lot of opportunities for businesses to experiment with different content types and engage their audience. Read more about Social media Youtube Shorts is one of the latest features to be released by Youtube. It […]
The Effects Of Poor Management Strategy On Small Businesses
Anyone who wants to steer an organization safely and successfully into the future needs a strategy, and regardless of the type of organization, a clear strategy increases the likelihood of achieving success. Read more about Business Management strategies are a collection of processes that businesses use to ensure their activities remain aligned to the company’s […]
Upgrade Your LinkedIn Strategy With These Result-oriented Steps
LinkedIn is no more a site people use only when they are looking for a job. Nowadays, brands and individuals use LinkedIn to increase their popularity, reach their intended customers, and build useful connections that aid their progress. Even big corporate companies use the platform to promote their businesses. Read more about Social media […]
How to Use Marketing to Outsell Your Competition Every Time
In a saturated market where the competition is rife, having a higher and consistent marketing strategy is all you need. You need to remain innovative in your marketing strategy, otherwise your competitors will throw you under the train. Read more about Business The most important of marketing strategies is building relationships between you and your […]
Marketing Strategies To Gain Visibility
The choice to upscale your business is in your hands. There are secret ingredients that make a people gain visibility and become the most sought after. It isn’t usually smooth sailing or a jolly ride, but with commitment and desire to grow your business in 2022, you will be able to make a difference. […]
Keys To Strategy Execution That Work
So, you’ve set goals and drafted strategies for your business. Now, what’s next? What are your plans towards achieving these goals and executing these strategies? Read more about Business So many organizational goals end up being words on paper or on a PowerPoint slide, without becoming reality. In fact, recent studies have concluded that […]