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Ever since YouTube was introduced to the internet in 2005, the use of videos for marketing purposes has improved. The social media app changed everything when it allowed its users to upload and publish their video content directly within the search engine. Today, the platform has billions of active users.

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YouTube is not the only video-making social media platform that exists; the likes of Vimeo, TikTok, Facebook, and Instagram and their features have helped content creators. Nowadays, brands can use video marketing to drive traffic and reach more customers. Therefore, brands need to work on their video marketing strategy.

Without a doubt, video is a powerful medium for brands. The benefits of video marketing include:

Website traffic: Videos that are published online and optimized for clicks can help to attract more users directly to your website. It can also influence buyers’ decisions.

Brand awareness: Making a video about your product will further expose your brand to more users across other platforms. This will result in advanced visibility for your brand. When you post valuable content regularly, your audience will trust and patronize you.

Search Engine Optimization (SEO): An embedded video in your web pages and articles will definitely help your site to appear in Google organic searches.

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Advertising: When you use most video platforms for editing and publishing your videos, you can be offered paid advertising opportunities to help you generate more clicks and revenue for your brand. Video marketing will also help you attract more customers in your niche, even if your only method of advertising is online. To add to this, when you constantly create relevant and engaging videos, you will be able to advance your existing marketing campaigns and improve your online presence.

Studies have shown that a greater percentage of social media users have made purchases from a brand after seeing their video content online. This is one of the usefulness of video marketing. The following are the ways you can use video marketing for your brand’s growth:

Create Educational Videos: You can drive organic website traffic with educational video content. If it happens that your customers are actively searching for information online, your educational videos could prove helpful to them. You must make sure that the content you publish suits their interests. For every video content published on YouTube or other video-making apps, can embed the video on your website. This will help drive organic traffic to your website.

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Create Product Highlights: Your customers do not want to feel cheated or become victims of false advertising claims. If you publish videos that talk about your products, your customers will trust your brand. You can talk about your products, their specific features, and how your customers can use them in their everyday lives. You have to show them in order to convince them. In the end, they will be encouraged to buy from you.

Reshare Video Content Across Social Media: You can repurpose your video content across the various platforms you signed up for. Reuse your video content by turning a single video into multiple pieces of content to use across other different platforms (YouTube, Facebook, Twitter, LinkedIn, Instagram, website). This will significantly save your time and money.

Build a Connection With your Customers: Your customers should be able to feel a close connection with your brand. This connection is instrumental in encouraging them to buy from you. One way to nurture this connection is through video content.

There are so many creative ways to grow your brand using video marketing. However, as a marketer or brand manager, you have to constantly think up ways to use your video marketing strategy to grow your business. Video marketing is a great way to boost your online presence. Make good use of it!

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This article was first published on 20th May 2022


Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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