Archives Tag: storytelling

BUSINESS

Guide To Storytelling In Your Marketing Process

April 19, 2022

To succeed in your marketing process, you must tell good stories. People resonate better with stories; you must be good at storytelling to grab their attention. Stories appeal to the emotional sides of people rather than the logical ones. You might have heard or read that customers don’t buy based on logic but on emotions. Read … Continue reading Guide To Storytelling In Your Marketing Process

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FinTech

How FinTech Startups Can Use Storytelling To Grow Their Brand

April 19, 2022

If you’re a FinTech startup, you’ll know that it’s crucial to succeed at customer acquisition. But this part of your operations can be a challenge. You probably have to come up against the intense competition. And your target audience may already be dizzy from all the messaging that other startups have thrown at them. Read … Continue reading How FinTech Startups Can Use Storytelling To Grow Their Brand

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Social Media

Storytelling; The Real Deal

April 19, 2022

  Person A says – ‘Five ways to use a fire extinguisher’ while Person B says, ‘How to burn down your apartment’. Read more about Social Media  You certainly know what it means to burn down your apartment, but you are prompt to listen to Person B. Why? Because storytelling births curiosity and Person B … Continue reading Storytelling; The Real Deal

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BUSINESS

How To Grow Your Business Through Storytelling

April 19, 2022

  Storytelling is an intrinsic aspect of humanity. It is what drives human connection, serves as a foundation for community-building, and motivates individuals and groups to take action. Given the impact of storytelling, it is easy to see why it can be an important asset to your business. From Apple to Microsoft, several industry heavyweights … Continue reading How To Grow Your Business Through Storytelling

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Social Media

Video Of The Week: Selling With Stories|Story-Selling Strategies That Work

April 19, 2022

Every brand should have a story to tell. Stories have the capacity to move an audience and build their connection to a brand. However, it is one thing to have a story to tell and it is another to tell it in a way that it captures the attention of your audience and spurs them … Continue reading Video Of The Week: Selling With Stories|Story-Selling Strategies That Work

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BUSINESS Events

#CNBizFair: Preparing For Africa’s Largest Business Fair Using Social Media

April 19, 2022

As you prepare for Africa’s largest business fair, social media should no doubt be one of your top priorities. Using social media the right way will help you reach prospects, retain customers and attract the business fair attendees to your booth. The following below are social media tools you should utilise to prepare effectively for … Continue reading #CNBizFair: Preparing For Africa’s Largest Business Fair Using Social Media

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Arts Literature

Naija Storybuilders Bootcamp By Facebook And Afrinolly

April 19, 2022

Facebook and Afrinolly introduce the Naija Storybuilders Bootcamp, structured for up and coming storytellers who are developing short-form content for digital platforms. Leveraging on the wide success of the Facebook for Creators training programme in Nigeria, the social media giant and Afrinolly announced the week-long intensive workshop in partnership with celebrated writer/producers, Dayna Lynne North … Continue reading Naija Storybuilders Bootcamp By Facebook And Afrinolly

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BUSINESS

Story! Story! When Will Brands Finally Get This?

April 19, 2022

There’s a reason so many of us flock to the movies or spend hours reading novels – it’s because we love to get lost in a good story. If you ever listen to a good conversation, you’ll notice that a lot of connection happens when people share stories with each other. Storytelling is a powerful … Continue reading Story! Story! When Will Brands Finally Get This?

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Discover Nigeria

#ThrowBackThursday: Tales By Moonlight

April 19, 2022

I was one of those raised with Tales By Moonlight on NTA. It was the military era at the time; neighbours were quite distrusting of each other and the bustling city life was gradually coming alive so apart from the triangular movement which consisted of church, school and home, what kept me company were my toys, my family and looking forward to … Continue reading #ThrowBackThursday: Tales By Moonlight

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