How Small Businesses in Nigeria Can Budget for the Future
Running a business in Nigeria is not for the faint-hearted. Opportunities abound, but so do challenges. Less-than-adequate infrastructure, impermanent policies, double taxation, rampant inflation, and fluctuating currency exchange rates are just some of the troubles that bedevil SMEs in Nigeria. It sometimes seems impossible to budget for the future or make any real plans for […]
Maximising ROI for Nigerian SMEs
If you run a small or medium business in Nigeria, chances are, you’ve put in a lot—your time, your money, your energy, and your dreams. But how do you make sure that everything you’re putting into your business is truly paying off? This is where the idea of maximising ROI comes in. Read more […]
How to Set Up Social Listening for Your Small Business Using Free Tools
For small businesses in Nigeria, understanding what customers are saying online is crucial. Social listening helps you track conversations about your brand, industry trends, and even competitors. The good news is you don’t need expensive software to get started. With free tools and simple steps, you can gather insights that guide your marketing, customer […]
How to Increase Sales in Your Grocery Store
There’s a lot of advice online about scaling tech startups and other trendy businesses. You may also find a fair bit about how mid-sized companies can become corporate giants. But who’s looking out for the so-called small-time venture? Nigerian grocery store owners aren’t getting tips about how to increase their sales, for example. Read […]
You Can’t Sell What No One Knows: 4 Reasons Your Sales Are Crawling
If there is one thing small businesses struggle with, it’s visibility and sales. Imagine creating a product or service you believe to be a hot cake, yet all you get are cold leads. Your product is loved by some users, but nobody else seems to notice it. It is at this point that self-doubt […]
10 Small Business Ideas for Nigerian Music Enthusiasts
The Nigerian music industry is thriving. Its top acts are gaining a following globally. And the local scene presents an interesting mix of genres and cultural influences. The Afrobeats style reigns supreme, but regional preferences also exist. There are a lot of business ideas for Nigerian music enthusiasts who can help the various parts […]
Creating Emotional Connections with Customers
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. […]
Apply for the Ashoka Power of Local Challenge 2025
Ashoka, an organization that supports social enterprises across the world, is inviting small business enablers in selected developing countries to apply for its Power of Local Challenge. If you are a builder of small business ecosystems (i.e. your organization provides small businesses with resources, tools, networking, etc.), you may want to have a further […]
Apply for the WIPO Global Awards 2025 For Small and Medium-sized Enterprises
In a bid to celebrate start-ups, small businesses, and university spinouts that leverage “Intellectual Property (IP)-backed innovation and creativity in an exceptional manner to achieve business goals and improve society,” the World Intellectual Property Organization (WIPO) established an annual WIPO Global Awards. Read more about Opportunities The WIPO Global Awards celebrates SMEs, start-ups, and […]
How to Secure Corporate Clients for Your Small Business
Corporate clients can add a lot to your business—stable patronage, increased revenues, and the credibility that rubs off on your venture via their association with it. It’s therefore not surprising that many SMEs are keen on landing vendees in this class. But a lot of them still don’t know how to secure corporate clients. […]
How to File Your Small Business Taxes in Nigeria
Businesses in Nigeria are required by law to file their tax returns annually. A tax return is a document that is filed to report income, claim deductions, calculate tax liability, and pay relevant taxes. If you don’t already know how to file your small business taxes, you’ll want to learn about it, just so […]
Bulk SMS Still Works in Nigeria: Here’s How to Use It Like a Boss
About a decade or more ago, bulk sms was a thing. It was the talk of the town. Fast forward to 2024, WhatsApp messages, emails, and DMs seem to have taken over the space. One may therefore be tempted to conclude that bulk SMS is outdated and ineffective. Read more about Business But guess […]
Business Risk Management: How You Can Navigate Challenges as A Small Business Owner
Running a small business in Nigeria comes with its fair share of challenges. From fluctuating market conditions to unexpected economic changes, there’s always something to worry about. However, one thing successful business owners have in common is how they manage risks. Business risk management is simply anticipating potential challenges and finding ways to navigate […]
How to Boost Creativity in Your Small Business
Creativity in your small business can set you apart from the competition and help you connect with customers uniquely. Creativity isn’t just for artists or writers; it’s essential for anyone running a small business. Here are some simple tips to help you spark creativity and enhance your small business. Read more about Business Embrace […]
Tax Planning Tips for Small Business Owners in Nigeria
As a small business owner in Nigeria, understanding tax obligations is crucial for your business’s survival and growth. Nigeria’s tax laws are complex, and many SMEs struggle to plan their taxes effectively. Despite managing various business tasks, it’s important to have a well-thought-out tax plan to avoid penalties, reduce tax liabilities, and ensure compliance. […]
Get Personal or Get Left Behind: How Owning Your Marketing is Non-Negotiable for a Small Business
One of the many things that small business owners often struggle with is marketing their businesses. Many don’t realize that as a small business owner, your marketing needs depend largely on them and unless they get it right, they may struggle with sales. If you run a small business in Nigeria, you’ve likely heard […]