5 Reasons Why Your Business Is Not Profitable
Your business exists to turn in profit, and do so consistently. If it’s making less than it spends, it’s in danger of failing at some point. As an entrepreneur, you should be totally invested in making your venture profitable. That’s a goal that a lot of your strategizing and execution should be aimed at […]
How to Retain Loyal Customers for Your Brand
A business with a lot of loyal customers won’t lack patronage. They are likely to carry on growing sales, as existing customers inform their contacts about the business’s offerings. If you’re intent on building an enterprise that lasts, you’ll need to know how to keep customers loyal to your brand. Read more about Business […]
4 Steps to Identify Your Ideal Customer
Unless you sell staple food items, your product probably doesn’t appeal to everyone. There’s a specific target demographic for smartphones, men’s wear, deodorant, cars, and real estate—just to mention a few examples. As a business, you’d want to know your ideal customer, so you can reach them the right way and engage them more […]
How to Develop a Product or Service That Solves a Problem
Creating a product or service that solves a problem is the key to a successful business. When you offer a solution to a problem, people are more likely to buy from you. Here’s a simple guide to help you develop a product or service that meets a real need. Read more about Business Identify […]
Marketing Plan: What It Is and How to Create One
Marketing is more than just advertising your product or service; it’s about creating a strategy that helps you reach your target audience, engage them, and convert them into loyal customers. As an entrepreneur, having a structured marketing approach is crucial if you must succeed in the market. A well-crafted marketing plan can provide direction, […]
6 Steps to Market Your Product or Service Through Webinars
A webinar—short for web seminar – is an online session hosted by an individual or organization, and attended by several persons. Webinar facilitators use the event to share and expound upon specialized information, train participants, conduct product demos, and showcase their expertise. Read more about Business As a business owner, you can organize webinars […]
How To Improve Your Customer Service Skills
You don’t need to be a customer service personnel to have basic customer service skills. So, even if you’re not one, this article is for you. At one point or the other in our lives, we sell things. In fact, we sell ourselves daily. That is, we put out images of our personalities out there. […]
How To Start A Bulk SMS Service Business In Nigeria
According to the Nigeria Communication Commission (NCC), there were over 206 million total mobile telephone (GSM) subscriptions in Nigeria as of June 2022. Read more about How To Back in 2018, Nigerians sent and received a staggering total of 20.92 billion SMS. If you’re wondering if SMS is still a thing in Nigeria, you should […]
How To Render A Customer-Friendly FinTech Service
Fintech is constantly evolving, and if you are not catching up, you will be left behind. One of the great ways to catch up is to ensure your customers are well taken care of. To do this, you must render a service that helps you begin and continue your journey with your customers on […]
Restaurant Review: 12: 11 Port Harcourt
I was still working in Apara Road, Port Harcourt, Rivers state when 12:11 started operation. I carried food to work in those days thus, I had no need to buy food on weekdays. On Saturday, however, I visited the restaurant. I had a church engagement that finished later than anticipated. So, I was hungry. At […]
4 Irresistible Sales Pitches That Can Make Clients Purchase Your Product/Service
Small businesses must always sell to grow. However, most small business owners don’t know how to sell, hence they find themselves struggling to make ends meet. Selling is an art. It is also a science. It requires both storytelling techniques and psychological and emotional play on your clients. A famous salesman and author stated […]
How To Scale Up A Service Based Business In 2022
It is no news that most service based businesses thrive online especially at this point in time, and it is the most used medium to scale up. So, we will be building on this, and this post will help brainstorm and strategize on how best to help your business. Read more about Business The common […]
Breaking Disruptive Innovations That Have Changed The World
Creating a unique brand in a business world that is becoming highly saturated is a very daring, yet not impossible task. Creating a formidable brand in the world of today entails more than finding and fitting into a current market. It encompasses finding a new way to penetrate and break-even, despite numerous competitors. That […]
How To Sell A Product As An NYSC Member
NYSC scheme has a plethora of marketing opportunities available for Corps members that if properly utilized, the Corps members can pass out with fully flourishing businesses that would enable them to be financially secure in the future. Many Corps members miss all the avenues presented to them and lose the opportunities. Read more about […]
How To Set The Right Price For Your Product Or Service
The process of setting a price for your product or service is important. If you get it right, you could reap gains that correspond to the value you’re delivering for your customers. But if you don’t, you may fail to make enough sales to grow your business over time. Read more about How To […]
Top 10 Hotel Vocabulary
You don’t have to travel to spend the night at a hotel. However, when looking for a hotel to stay at, there are some terms thrown at you with the assumption that you are a regular hotel user. It is easy to get short-changed if you don’t understand the terms used to describe the hotel’s […]